The Government e‑Marketplace (GeM) has emerged as a game-changer for India’s micro, small, and medium enterprises (MSMEs). Since its beginning, GeM has had a remarkable increase in Gross Merchandise Value (GMV), escalating from ₹422 crore in its initial phase to ₹5.43 lakh crore in 2025, indicating its expanding utilisation across central and state departments. This digital procurement platform has notably democratised access to government contracts, facilitating the growth of small businesses through straightforward and transparent bidding procedures. Targeted Outreach and…