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Hyphen Beauty, Kriti Sanon brand, D2C beauty brand India, Indian skincare market, celebrity beauty brands, ₹400 crore revenue, Hyphen skincare, Hyphen cosmetics, startup growth India, beauty startup India, Indian beauty brands, direct to consumer India, skincare startups India, Hyphen controversy, Hyphen brand reviews, Nitin Joshi Hyphen video, mCaffeine comparison, D2C brand transparency, Kriti Sanon Hyphen news, Hyphen 5600 percent growth, Hyphen sales figures, Hyphen customer reviews

Hyphen Beauty’s ₹400 Crore Milestone: But Is It Too Good to Be True?

Celebrity-led skincare brand Hyphen, co-founded by Bollywood actor Kriti Sanon and PEP Brands, recently announced it crossed ₹400 crore in annual recurring revenue at the…

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