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Your Only Stop for Stories of Rising India.

Indian Railways, Mumbai Local Trains, Lucky Yatra, FCB Communications, Railway Campaigns, Public Transport India, Behavioral Economics, Hope Marketing, Urban Mobility, Fare Evasion India

A ₹5 Train Ticket Could Now Earn You ₹10,000 a Day

In a bold and innovative move, the Indian Railways has launched ‘Lucky Yatra’, a behavioural nudge campaign that transforms the humble ₹5 Mumbai local train…

Khushi Bhatia

May 12

price discrimination, algorithmic pricing, behavioral economics, dynamic pricing, consumer psychology, retail strategy, personalized pricing, economic inequality, AI in pricing, luxury brands, student discounts, resale market economics

Are You Paying More Than Your Friend? The Truth About Price Discrimination

Manya Maheshwari

4 min

The Ascendants

Earthful: Sisters Leading India’s Plant-Based Wellness Rise

Manya Maheshwari

3 min

RG Chandramogan, Hatsun Agro, Arun Ice Creams, Indian dairy industry, self-made entrepreneur, startup success stories, rural entrepreneurship, Tamil Nadu business, dairy supply chain India, Indian business legends

From ₹13,000 to ₹8,000 Crore: The Untold Story of India’s Ice Cream Tycoon R.G. Chandramogan

Khushi Bhatia

4 min

How a Single Mother Built Forest Essentials into a ₹8,300 Cr Brand

Vasundhra Tewari

5 min

Naagin: How 3 Friends Built India’s Hottest Sauce Startup

Manya Maheshwari

3 min

Small Business

Garuda SS: Fusing Streetwear and Indian Identity with Bold Authenticity

Tejasvi Kasana

4 min