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Indian Cricket Jersey, Jersey Sponsorship, Sahara, Star India, OPPO, BYJU’S, Dream11, BCCI, Sports Marketing, Business Risks, Cricket Sponsorship

The Untold Story of the Indian Cricket Jersey Sponsorship Curse

“Correlation ≠ causation” is Day 1 in any stats class. Yet the run of turbulence that has followed Indian Cricket Jersey and its sponsors, Sahara,…

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From Chaos to Cautio: The Startup Keeping Indian Roads in Check

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Esha Soni handbags, luxury sculptural bags, Orb bag Esha Soni, Arc bag designer, Mumbai-born designer Esha Soni, sustainable luxury handbags, CFDA designer Esha Soni, Fashion Trust Accessories Award, reusable canvas tote bags, Italian suede lining handbags

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