Shah Rukh Khan is bringing Arijit Singh, Sonu Nigam and Karan Aujla together for UNIFYD, a new music festival scheduled to take place in Abu Dhabi on March 20, 2027. The one-day event will bring together artists from different generations of Indian music, with more than 15 performers expected to take the stage across multiple stages.
Curated by Shah Rukh Khan, the festival aims to create an international platform for Indian music and culture. The inaugural edition will take place at Etihad Live on Yas Island, Abu Dhabi, and is expected to draw audiences from India, the Middle East and the wider South Asian community.
The announcement puts three major names from India’s music industry on the same festival bill, combining Hindi film music with contemporary Punjabi sounds.
UNIFYD Music Festival 2027: Date and Venue
The first edition of UNIFYD is scheduled for March 20, 2027, at Etihad Live on Yas Island in Abu Dhabi, UAE.
The one-day festival will feature performances across multiple stages, alongside cultural experiences designed to bring music fans together. Organisers expect more than 15 artists to perform, although the complete line-up has not yet been announced.
Shah Rukh Khan will oversee the festival’s artistic direction and creative vision. D’YAVOL Live is producing the event in collaboration with District.
The organisers also have plans to expand UNIFYD to other international cities in the future, although further locations have not been announced.
Arijit Singh, Sonu Nigam and Karan Aujla Lead the First Line-Up
The festival’s first announced performers represent different eras and styles of Indian music.
Arijit Singh, known for his soulful voice and popular Hindi film songs, is among the headline names. His presence brings contemporary Bollywood music into the festival’s mix.
Sonu Nigam, whose career spans decades of Hindi film music, adds a veteran voice to the line-up. His inclusion places an established Bollywood singer alongside artists representing newer musical trends.
Punjabi singer and rapper Karan Aujla completes the first announced trio. Known for his contemporary Punjabi sound, Aujla brings a different musical style to the event.
Together, the three performers reflect the festival’s plan to bring different musical generations and genres onto a shared platform.
However, the organisers have not yet revealed the remaining performers. With more than 15 artists expected across multiple stages, further announcements will provide a clearer picture of the festival’s full programme.
What Shah Rukh Khan Said About UNIFYD
Explaining the idea behind the festival, Shah Rukh Khan highlighted the ability of music to connect people across cultures.
“I’ve spent a lifetime telling stories on screen and watching them bring people together. Music has that same extraordinary power,” the actor said.
He described UNIFYD as an opportunity to bring leading Indian artists together on one stage, extending the idea of shared experiences beyond cinema.
The festival’s concept combines live performances with cultural experiences, with the aim of reaching audiences beyond India.
UNIFYD Music Festival Tickets: How to Book
Tickets for UNIFYD will be available exclusively through the District app. The organisers have announced separate windows for early access and general ticket sales.
- Early access: Emirates NBD cardholders can access the presale from October 19, 2026, at 11 am IST.
- General sale: Ticket sales open on October 20, 2026, at 12 pm IST.
- Ticket prices: Prices have not yet been officially announced.
- Booking platform: District app.
Fans can check the official UNIFYD Music Festival ticket page for booking information and updates.
Since ticket prices have not been disclosed, fans will need to check the official platform for pricing and availability when booking opens.
Can UNIFYD Become a Global Platform for Indian Music?
UNIFYD is being positioned as more than a conventional live music concert. Its planned combination of multiple performers, different musical styles and cultural experiences gives the event an international focus.
The first edition will bring together established Bollywood playback singing and contemporary Punjabi music, with Shah Rukh Khan overseeing its creative direction.
The planned expansion into other international cities could give the festival a wider reach, although the organisers have not announced a confirmed expansion schedule.
For now, the immediate focus is on the Abu Dhabi event on March 20, 2027. With Arijit Singh, Sonu Nigam and Karan Aujla among the first confirmed names, the remaining line-up, ticket prices and additional event details are likely to be key points of interest as the festival approaches.
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