Picture this: The air is filled with excitement as another Indian festival approaches. Families swap plans over phone calls, children eagerly look forward to treats, and neighbors share bursts of laughter together. In the middle of this warm, lively chaos, quick commerce apps have quietly become a part of our celebrations, helping us buy last-minute gifts, sweets, and groceries with just a few taps. These platforms aren’t just speeding up deliveries, they’re making our festive moments smoother and fun.
Festivals Boost Sales
From August to December, India celebrates many important festivals like Raksha Bandhan, Dussehra, Diwali, and Christmas. During these months, people shop more, buy gifts, and stock up on sweets and groceries. Quick commerce platforms help customers get what they need fast, often within minutes.
These platforms report big jumps in orders during festivals:
- During Raksha Bandhan, Swiggy Instamart had 3.5 times more rakhi orders than last year, while Flipkart Minutes saw five times more gift orders, twelve times more sweets orders, and three times more dry fruit orders in the festival week.
- Overall, festive months see sales rise by 20–30% compared to normal months. Quick commerce companies also reported a 15–20% increase in annual order volumes thanks to festival sales, especially from smaller cities.
- Zepto doubled its revenue to ₹4,454 crore in the last financial year, showing strong performance, especially during the festive months.
Why the Second Half Stands Out
The second half of the year has more festivals, which means more reasons for people to buy groceries and gifts. Platforms offer special discounts, more choices, and festival-themed products that attract customers.
During festivals, people tend to buy in bulk and try new items. Quick commerce platforms are ready with special products and speedy delivery, making them the first choice for festival shopping.
Festival Sales by the Numbers
| Festival/Event | Metric | Data Point |
|---|---|---|
| Raksha Bandhan (Aug) | Instamart orders | 3.5x over previous year |
| Raksha Bandhan (Aug) | Flipkart Minutes sweets | 12x increase |
| Diwali (Oct-Nov) | Order volumes | Up to 30% higher |
The Bottom Line
Festival months are boosting quick commerce sales in India. The combination of more shopping occasions, exciting offers, and fast delivery means quick commerce platforms earn much more in the year’s second half. As festivals continue to shape shopping habits, these platforms are set to grow even faster.
ALSO READ : How Quick-Commerce Made Janmashtami a One-Tap Ritual
