India’s triumph in the ICC Champions Trophy has triggered a string of creative campaigns by brands interested in tapping into national pride. Besides reinforcing India’s cricket legacy, India’s triumph makes the Champions Trophy a high-profile, international-standard sporting event.
A Sneak Peek into the Champions Trophy
India claimed their third Champions Trophy title, becoming the first side to achieve that feat. Top scorer captain Rohit Sharma scored 76 as they beat New Zealand by four wickets in Sunday’s Dubai International Stadium final.
The ICC Champions Trophy, unofficially called the “Mini World Cup,” is a highly touted One Day International (ODI) cricket tournament. Founded in 1998, it is the rivalry between the strongest cricketing countries competing for the number one position. The tournament has had several winners since its founding:
1998: South Africa
2000: New Zealand
2002: India and Sri Lanka (co-champions due to rain)
2004: West Indies
2006 & 2009: Australia
2013: India
2017: Pakistan
2025: India
Brands Celebrating Along
In the wake of this historic triumph, various brands have initiated campaigns to celebrate the team’s win:
- OTTplay: Had cricket greats Gautam Gambhir, Rohit Sharma, Virat Kohli, and Hardik Pandya on board, bridging the worlds of film and cricket.
- Maaza: Rode, along with the tagline, “Bade bade matches se hi bane hain!” captures the enormity of big cricket.
- Naukri.com: Jokingly called the win “the CV update 1.4 billion people were waiting for,” in a play on the country’s collective ego.
- Zomato: Published a witty poster saying, “Some Indians buy gold in Dubai, others earn it.”
- Asian Paints: The Asian Paints ad celebrates India’s cricket victory, showing fans in blue jerseys cheering with joy. The tagline links the win to Diwali, saying, “Har ghar blue, Diwali jaldi aayi!” (Every home in blue, Diwali came early!). A creative blend of cricket and festivity!
- Thums Up: Celebrated India’s Champions Trophy 2025 win with “NZzzz,” implying New Zealand’s knockout. “Dum hai, dikha diya!”
The Broader Impact
Champions Trophy is an elite tournament for international cricket, providing teams with an opportunity to test their skill in the ODI form. For brands and supporters, the tournament is more than a collection of games; it’s an event of coming together, an indication of the power of sport to unite people.
While India wallows in the euphoria of its latest cricketing triumph, these brand advertisements heighten the euphoria so that the elation of victory permeates every nook and corner of the country.
Read Also: Shubman Gill’s Net Worth: Salary, Cars, and Lavish Lifestyle
