Makhana or fox nuts is one of the superfoods attracting attention because of its excellent nutritional value and increased demand in the Indian and international markets. With increased health-conscious consumers, the Makhana business can be profitable if planned appropriately. This guide covers everything from sourcing to sales, budgeting, and profit margins.
Step 1: Understanding the Makhana Market
- Growing Demand: Makhana is widely consumed as a snack, used in sweets, and preferred by people looking for gluten-free and high-protein options.
- Market Trends: The Indian makhana market is valued at around ₹2,500 crores and growing at 15-20% CAGR due to increased exports and domestic consumption.
- Target Customers:
- Health-conscious consumers
- Gym-goers and diet-conscious individuals
- Ayurveda and organic product lovers
- Export markets (USA, UAE, UK)
Step 2: Sourcing Raw Makhana
Makhana is mainly grown in Bihar (Mithilanchal region), Assam, Manipur, and Madhya Pradesh. The best way to get raw makhana is:
- Directly from farmers (cheaper but requires networking)
- Wholesale suppliers in Patna, Darbhanga, or Purnia
- Agricultural markets in Bihar and Assam
Cost of Raw Makhana (2025)
| Quality | Price per Kg (Wholesale) |
|---|---|
| Basic (unprocessed) | ₹250 – ₹300 |
| Medium quality | ₹350 – ₹450 |
| Premium (export quality) | ₹500 – ₹600 |
Step 3: Setting Up the Business
You can sell makhana in two ways:
- As a wholesaler – Sell to retailers, dry fruit stores, and supermarkets.
- As a retailer or brand – Process and pack it under your own brand.
Infrastructure & Equipment Needed
If you’re processing makhana (roasting, seasoning, and packaging), you’ll need:
- Roasting machine – ₹30,000 to ₹1,50,000 (manual/electric)
- Seasoning equipment – ₹10,000 (optional, if making flavored makhana)
- Packaging machine – ₹20,000 to ₹50,000
- Raw material storage – ₹10,000 to ₹20,000 (based on space)
Budget Estimate for Small Business Setup
| Expense | Estimated Cost |
|---|---|
| Raw material (500 kg) | ₹1,50,000 |
| Roasting & processing equipment | ₹50,000 |
| Packaging materials | ₹30,000 |
| Rent & storage | ₹20,000 |
| Branding & marketing | ₹40,000 |
| Miscellaneous | ₹10,000 |
| Total Investment | ₹3,00,000 |
Step 4: Branding and Packaging
Good branding increases sales. Invest in:
- Attractive packaging (stand-up pouches, airtight containers)
- Eye-catching labels with:
- Nutritional benefits
- FSSAI license number (required for food business)
- Expiry date and pricing
Packaging Costs
| Quantity | Cost per Pack |
|---|---|
| 100g | ₹5 – ₹10 |
| 250g | ₹10 – ₹20 |
| 500g | ₹15 – ₹30 |
Step 5: Pricing & Profit Margins
Your selling price should cover raw material, processing, packaging, and marketing.
Price Calculation for 1kg of Flavored Makhana
| Cost Head | Amount (₹) |
|---|---|
| Raw makhana (wholesale) | 400 |
| Roasting & processing | 50 |
| Flavors & seasoning | 20 |
| Packaging | 30 |
| Marketing & branding | 50 |
| Distribution & logistics | 50 |
| Total Cost Price | ₹600 |
| Selling Price (Retail) | ₹800 – ₹1000 |
| Profit Margin | ₹200 – ₹400 per kg |
Profit per month:
If you sell 500 kg per month, your profit would be ₹1,00,000 to ₹2,00,000.
Step 6: Where to Sell Makhana?
- Local Markets & Shops – Dry fruit stores, supermarkets, organic food shops.
- Online Platforms – Sell on Amazon, Flipkart, BigBasket, and your website.
- Export Market – Countries like the USA, Canada, UAE, and UK have a high demand.
- Wholesale to Hotels & Restaurants – Bulk orders provide stable income.
Step 7: Marketing & Promotion
To make the business successful:
- Social Media Marketing – Instagram, Facebook, and YouTube for awareness.
- Influencer Collaborations – Work with fitness influencers.
- Advertisements on E-commerce – Sponsored ads on Amazon, Flipkart.
- Tie-up with Gyms & Nutritionists – Offer special deals for fitness enthusiasts.
- Festive Promotions – High demand during Diwali, Raksha Bandhan, and weddings.
Step 8: Getting Licenses & Registrations
- FSSAI License – Mandatory for food business.
- GST Registration – If turnover is above ₹20 lakh.
- Trademark Registration – If creating a brand name.
- MSME Registration – For government subsidies and loans.
Final Words: Is It a Profitable Business?
Yes! If managed well, selling makhana can be highly profitable. A small investment of ₹3-4 lakh can yield a profit of ₹1-2 lakh per month. This business has great potential in India and globally with proper marketing, branding, and distribution.
Also Read: The Portuguese heirloom in India: Alphonso Mangoes
