A cancelled meeting, a pile of clothes, and a spare Friday morning nudged Gurgaon resident Shrey Arora to try a laundry app he’d seen in a reel, Pronto. What he expected was a pick-up. What he described later on social media was something more personal.

Arora says a staffer he refers to as “Pushpa ji” reached his home in 30-40 minutes, lugging a large green bag and a ready smile. The laundry was sorted quickly. Then came the part that stuck with him: without being asked, she made the bed and helped repack his suitcase before heading out.

Pronto’s Human Touch

The rest of it was frictionless, Arora wrote, payment inside the app, no back-and-forth, no awkwardness around tipping (he added something extra), and a clear sense that he’d use the service again. In his post, he called out the Pronto team and founder Anjali Sardana, saying services like this show how India’s startup scene is tackling everyday problems “with both intelligence and heart.”

It’s a small story, but it reads like a reminder of why some first-time trials turn into habits: swift response, a smooth checkout, and a human touch that lingers longer than the transaction.

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