The latest new rules in PVR are transforming the movie-watching experience with the introduction of the FLEXI Show model. This innovative approach allows audiences to leave the theatre at any time during a movie, paying only for the duration they stayed. This fresh concept is currently being piloted in select cinemas across Delhi NCR and Gurugram.
How the FLEXI show works
PVR’s FLEXI Show model offers flexibility with a small 10% premium on the ticket price. Using advanced AI-powered video analytics, the system tracks when a viewer enters and exits the auditorium. Refunds are calculated based on the remaining duration of the movie:
- 50% refund if half the movie is left.
- 30% refund if 25–50% of the movie remains.
- 60% refund if more than half of the movie is unwatched.
Renaud Palliere, CEO of the luxury collection and innovation at PVR Inox, explained that the initiative aims to broaden the audience base and encourage repeat viewership by offering flexibility.
Expanding premium format screens
Alongside the new rules in PVR, the multiplex giant is focusing on enhancing its premium format offerings, such as IMAX, 4DX, and ICE (immersive cinema experience). These formats cater to the growing demand for immersive, larger-than-life entertainment among moviegoers.
Currently, premium screens contribute 15% of PVR’s revenue. The company plans to add 14 more premium screens across seven cinemas in cities like Bengaluru, Mumbai, and Delhi NCR by the end of the fiscal year.
What’s next for moviegoers?
PVR’s innovative FLEXI Show and the expansion of premium formats signal a shift in how India experiences movies. With technology-driven convenience and immersive cinema, PVR is setting the stage for a modern, consumer-centric approach to movie-going.
These new rules in PVR promise to make cinema visits more flexible and enjoyable, ensuring audiences return for more.
