Malaki, the innovative homegrown premium beverage brand, has successfully raised INR 5.7 crore in a seed funding round led by early-stage investor Venture Catalysts, with participation from Maarc Ventures and the Dadachanji Family Office. The infusion of capital will be used to bolster Malaki’s presence on quick commerce platforms, expand partnerships with premium hospitality chains, and scale the rollout of its patented Crystal Bottle across major metropolitan areas, including Delhi NCR, Hyderabad, Jaipur, and Bengaluru.
Founded in 2020 by brothers Mohit and Ashish Bhatia, Malaki quickly carved a niche in India’s premium non-alcoholic beverage sector. Its product portfolio includes a variety of tonic waters, alkaline waters, sparkling waters, ginger ales, and specialty drinks like 24K Gold Water and premium Himalayan Spring Water. Malaki’s offerings are crafted with a focus on quality ingredients, health-conscious formulations, and sustainable practices.
The brand gained nationwide recognition after its appearance on Shark Tank India Season 2. Although it did not close a deal on the show, the exposure significantly boosted its popularity among consumers and premium hospitality clients.
Product Portfolio and Pricing
Malaki positions itself as a premium yet accessible brand. Its products are priced competitively within the luxury non-alcoholic beverage category. Here’s a quick overview:
| Product | Description | Price Range (Approx.) |
|---|
| Tonic Water (Classic, Diet) | Premium mixers for cocktails | ₹1,188 for 12 bottles (250ml each) |
| Ginger Ale | Natural ginger-flavored beverage | ₹1,188 for 12 bottles (250ml each) |
| Soda Water | Sparkling soda water | ₹720 for 12 bottles (250ml each) |
| Sparkling Water | Lightly carbonated natural water | ₹720 for 12 bottles (250ml each) |
| 24K Gold Sparkling Water | Sparkling water with edible gold flakes | ₹899 per bottle (330ml) |
| Alkaline Mineral Water (pH 8.4) | Alkaline drinking water | ₹900–₹840 for 12 bottles (varied pack) |
Products are typically packaged in 250 ml, 500 ml, and 750 ml sustainable glass bottles. Multipack options and gift boxes are also available for premium consumers.
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Malaki’s Strategic Expansion and Innovation
The newly raised funds will help Malaki extend its footprint on quick commerce platforms such as Blinkit, Swiggy Instamart, and Zepto – sectors that have witnessed rapid growth since 2021. With consumers increasingly seeking premium experiences delivered quickly, Malaki is well-positioned to meet this demand.
“We founded Malaki with the belief that Indian consumers deserve world-class products crafted by homegrown brands innovating for a new generation,” said Mohit Bhatia, Co-founder of Malaki. “This isn’t just about creating a better drink; it’s about proving that Indian innovation can lead global standards.”
Currently, Malaki’s products are available in over 500 premium HORECA (Hotels, Restaurants, and Catering) outlets across Mumbai, Pune, Goa, and expanding cities. Partnerships with prestigious names like Singapore Airlines, Ritz Carlton, and Hyatt further highlight the brand’s growing prominence in luxury hospitality.
In addition to its classic offerings, Malaki is also expanding into functional beverages, including infused waters with botanical extracts aimed at health-conscious millennials and Gen Z consumers.
Investor Confidence and Market Opportunity
Dr. Apoorva Ranjan Sharma, Co-founder of Venture Catalysts, commented, “Malaki exemplifies innovation and sustainability in a rapidly growing premium beverage market. The rising demand for health-forward, artisanal beverage choices makes us confident in Malaki’s growth trajectory.”
The Indian premium non-alcoholic beverage segment is expected to grow at a CAGR of over 10% by 2027, according to Research and Markets. Health-conscious consumers are driving new categories like alkaline water and functional drinks, perfectly aligning with Malaki’s vision.
Sustainability at Its Core
Sustainability is woven into Malaki’s DNA. In addition to eco-friendly glass packaging, the brand emphasizes local sourcing, carbon-conscious production processes, and minimal plastic usage. Malaki is also exploring partnerships with green logistics providers to further reduce its environmental footprint.
This focus on sustainability resonates with the new generation of Indian consumers, who increasingly prefer brands that combine luxury with responsibility.
Looking Ahead
With strong investor backing and a clear growth strategy, Malaki is poised to further solidify its position as a leader in India’s premium beverage sector. Expansion into new cities, deeper collaborations with luxury brands, and constant innovation in the wellness beverage space will drive the next phase of Malaki’s journey.
As Co-founder Mohit Bhatia sums it up, Malaki is more than just a beverage company — it is a testament to India’s capability to craft world-class brands that blend innovation, health, and sustainability at the core.
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