Giva, an Indian fine jewellery brand of Silver, Gold and Lab-Grown Diamonds recently raised ₹530 crore to tap India’s growing demand for lab-made diamonds.

Giva’s Sparkling Start in the Jewellery Market

The jewellery label entered the market in 2019 with a focus on 925 sterling silver and has since grown into one of India’s leading D2C brands. Blending the convenience of online shopping with the charm of in store experiences, Giva adopted an omni-channel strategy early on. After making its mark online, the brand expanded to platforms like Amazon and Myntra and eventually to physical retail. From launching its first exclusive store in Bangalore in 2022, GIVA has quickly scaled up to over 100 stores across India.

Scaling Up: Giva’s Growth Over the Years

Over the years, it has raised over $70 million through multiple funding rounds, with key investors like A91 Partners and Sixth Sense Ventures. As of FY 2025, Giva has achieved an Annual Recurring Revenue (ARR) of ₹475–500 crore, a significant leap from ₹167 crore in FY 2023 and ₹274 crore in FY 2024. The brand has expanded its physical footprint to over 110 stores and is steadily scaling its presence through a franchise led model. While it continues to grow its presence in gold and diamond segments, customer reviews have been mixed, with praise for its affordability and design but some criticism around quality and finishing. Giva’s valuation now stands at over $230 million, positioning it as a strong player in India’s growing affordable luxury jewellery market.

Lab-Grown Diamonds: The Core of GIVA’s Success

In recent years, while many jewellery brands have entered the market, few have scaled with the speed and impact of Giva. A key driver behind this success is their thoughtful integration of lab-grown diamonds, the shining secret in their designs. In the vast and competitive Indian jewellery market where customers seek the perfect blend of beauty, meaning and value, Giva has carved a niche by offering diamonds that are not only elegant but also affordable, sustainable, and ideal for creating timeless memories.

₹530 Crore Investment to Scale New Heights

Hence, Giva recently secured ₹530 crore in a funding round led by Premji Invest, with participation from existing investors such as Epiq Capital and Edelweiss Discovery Fund. The investment is strategically aimed at capturing India’s growing appetite for lab-grown diamonds, a segment projected to reach ₹9,500 crore by 2030, growing at a CAGR of over 15%. Giva plans to use the funds to expand its lab-grown diamond offerings, strengthen its supply chain, and increase its retail footprint beyond the current 100 plus stores, thereby positioning itself as a category leader in sustainable luxury jewellery.

And so, like the lab-grown diamonds it champions, Giva is poised to shine brighter with time, redefining elegance, sustainability, and accessibility in India’s modern jewellery market.

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