Bewakoof Founder Prabhkiran’s Viral Post: Wife’s To-Do List Steals the Show

Prabhkiran Singh, the dynamic founder of Bewakoof.com, recently shared a personal story on LinkedIn, reflecting on the journey of his entrepreneurial success intertwined with married life. The post quickly gained traction, amassing over 10,000 likes and 700 comments, and was subsequently picked up by major media houses like Hindustan Times and Economic Times.

In the post, Singh candidly shared the humble beginnings of his brand, founded in a cramped Mumbai slum office without air conditioning, using plastic chairs. As Bewakoof.com marked its 13th anniversary, Singh’s reflection was a poignant reminder of perseverance, passion, and growth.

However, it wasn’t just the entrepreneurial journey that struck a chord with readers. Singh humorously shared how, despite professional success and media recognition, his wife, Jaya Singh, grounded him with a simple to-do list. The list, shared via a WhatsApp screenshot, included tasks like getting winter coats dry cleaned, rebooting the car’s audio system, adding everyone to the Air India family pool for points, booking his father’s eye checkup, and unpacking the last trip’s suitcase.

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Jaya’s message playfully noted that since the Economic Times announced Prabhkiran was taking a day off, he could use the time to complete these long-pending household tasks. The relatable mix of professional pride and domestic duty brought a lighthearted twist to the story.

Why Must Founders Get Married: The viral post was not just about professional achievements but about the grounding influence of a life partner. As Singh put it, while likes and reposts are fulfilling, they don’t unpack suitcases. This simple statement resonated with many, as it highlighted the contrast between public admiration and the reality of daily life.

Media Recognition and Reactions: The post’s rapid popularity caught the attention of major media houses. Hindustan Times and Economic Times published stories about Singh’s journey and his reflective post, prompting more engagement from friends, colleagues, and long-time supporters.

Many of those who have known Singh from the beginning of Bewakoof.com reached out, recalling the early challenges and celebrating the brand’s success. As Singh noted, the response reminded him of his higher purpose and the balance between ambition and personal life.

Social Media Buzz Social media users praised Singh’s authenticity and relatability, applauding how he seamlessly blended his entrepreneurial spirit with the simplicity of married life. The viral post highlighted not just the successes but the grounded nature that comes from having a supportive life partner.

Prabhkiran Singh’s viral post serves as a reminder that while entrepreneurial achievements are commendable, it is equally important to stay rooted in everyday responsibilities. As his story continues to inspire many, it also serves as a gentle nudge to other founders, behind every successful entrepreneur, there’s often a spouse making sure the winter coats get dry cleaned.

Also Read: How the 60-40 Rule Changed Bewakoof’s Founder’s View

Khushi Bhatia
Khushi Bhatia

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