Eternal, the company behind Zomato, has shared a new plan to help India’s environment. The company wants to plant over 25 lakh (2.5 million) trees on 10,000 acres of farmland within a year. This project is called the “Greening India” initiative.
What Is Eternal Doing?
- Planting Trees: Eternal will plant a huge number of trees on farmland across India.
- Working With Farmers: The trees will be planted on land owned by farmers. This helps farmers by giving them a way to earn extra money.
- Cleaning the Air: Planting more trees means more carbon dioxide is removed from the air, making the environment cleaner.
Why Does This Matter?
India is working hard to protect nature and grow more trees. The government’s Green India Mission is already focused on increasing forest cover and restoring damaged areas. Eternal’s plan fits well with these goals and brings in extra support from the private sector.
How Will This Help?
- Better Environment: More trees mean fresher air and a healthier climate.
- Support for Farmers: Farmers will have a new way to earn money by joining this project.
- Corporate Leadership: Eternal is showing that companies can play a big role in helping the planet.
Business Perspective
This move by Eternal is not just good for the environment. It also helps the company show leadership in the business world. More companies are expected to follow this example, as India pushes for more green projects and aims for net-zero emissions by 2070.
Eternal’s “Greening India” initiative is a strong example of how business and environmental goals can work together for a better future for everyone.
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