With an impressive 11% growth, BMW Group India recorded its best-ever annual sales in 2024 with 15,721 units, leading the luxury automotive market. With rising disposable incomes and growing aspirations in India, the brand’s performance has highlighted its strong foothold in the luxury car and sustainable mobility segments.
BMW Group India’s record-breaking 2024 sales performance
BMW Group India, consisting of BMW and MINI brands, has set an unprecedented record with 15,721 cars delivered in 2024, the highest ever in its history. This growth marks an 11% increase over the previous year, setting a benchmark in the luxury automotive industry. The October-December quarter accounted for much of this success, selling 4,958 units and witnessing a 15% year-on-year growth.
In addition, the group’s motorcycle division, BMW Motorrad, delivered 8,301 units in 2024, reinforcing its dominance in the premium motorcycle market. Notably, the completely built-up (CBU) bike portfolio also achieved its best-ever sales at 1,041 units.
Key drivers behind BMW Group India’s growth
1. Strong product portfolio
BMW Group India’s success has much to do with its diverse and robust product offerings across various segments. The BMW Luxury Class, featuring models like the BMW 7 Series, BMW i7, BMW X7, and BMW XM, sold 2,507 units. Remarkably, one in five cars sold by BMW in 2024 belonged to this top-tier range. The BMW X7 emerged as the best-selling Luxury Class model, with over 5,000 units delivered since its launch.
2. Leadership in electric mobility
BMW Group India solidified its position as the preferred choice for luxury electric vehicles (EVs), delivering 1,249 fully electric cars in 2024. This milestone includes models from both BMW and MINI. The BMW i7 became the best-selling luxury EV in its category by selling 384 units. With over 3,000 EV deliveries, BMW Group India continues to lead the shift toward sustainable mobility.
3. Customer-centric initiatives
Innovative initiatives like Retail.NEXT and bespoke experiences have played an important role in enhancing customer satisfaction. According to Vikram Pawah, President and CEO of BMW Group India, the brand’s “strongest product offensive” and expanded services have elevated its appeal among Indian consumers.
Unveiling BMW’s aspirational appeal in India
Luxury and performance in every segment
BMW’s dominance extends across multiple segments, including premium compact cars, luxury sedans, and electric vehicles. MINI contributed 709 units to the total car sales in 2024, further diversifying the group’s appeal. Additionally, BMW’s motorcycles continued to captivate enthusiasts, cementing the brand’s commitment to performance and innovation.
Chennai plant and dealer network expansion
BMW India’s manufacturing facility in Chennai, its parts warehouse in Pune and its training centre in Gurgaon NCR have supported its operational excellence. The continuous development of its dealer network across major metropolitan areas ensures seamless customer experiences.
BMW Group India’s record-breaking 2024 reflects impressive numbers and its vision for the future. The brand redefines India’s premium mobility landscape by prioritising sustainability through luxury EVs and catering to aspirational customers. As rising disposable incomes fuel demand for luxury experiences, BMW Group India is well-positioned to lead the way.
