Leaders from the media business Vani Bisht and Shailesh Chaturvedi have introduced Kisan India, a video-driven digital platform to increase the discourse around Indian farming. The aim is to join farmers, private actors, and government institutions while bringing to focus the challenges and potential of rural India.
Announcing the launch, Vani Bisht, who boasts 17 years of media experience, expressed her excitement about the venture.
“After nearly two decades in the media industry, I am beyond thrilled to announce Kisan India, a platform built with senior journalist Shailesh Chaturvedi. Our goal is to bridge the gap between farmers, private stakeholders, and policymakers while shifting the perception of Indian agriculture from a sector full of challenges to one of immense opportunity,” Bisht shared in a LinkedIn post.
Vani Bisht & Shailesh Chaturvedi: A Powerhouse Duo
Having large-scale experience in print, electronic, and digital media, Shailesh Chaturvedi is a veteran with a 25-year-long illustrious career in premier organizations such as Amar Ujala, Hindustan, Sahara Samay, and Network18. As a leader in the news and sports media, he is a key individual in determining the journalistic integrity of Kisan India.
Conversely, Vani Bisht, who has a long career in rich media planning and digital activism, will likely guide Kisan India in cutting-edge storytelling to make agriculture-related content more inclusive and effective.
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Kisan India: A Timely Initiative for India’s Evolving Agriculture Sector
The timing of Kisan India’s launch is essential, as India’s agriculture industry is seeing heightened investments in technology, sustainability, and rural entrepreneurship. At a time when government efforts are urging farming to go digital, such platforms as Kisan India can be an important voice for rural communities so that the discussion on agriculture is made more accessible to a larger audience.
What’s Next for Kisan India?
Although the platform is in its nascent stage, Kisan India will be expected to provide in-depth reports, farmer success stories, expert interviews, and policy analyses, all tailored for an interactive, video-first presentation.
By tapping into the synergistic knowledge of Vani Bisht and Shailesh Chaturvedi, Kisan India will be on its way to becoming rural India’s dominant media influence, so that farmers are not only heard in the villages but also heard in the boardrooms and policy tables where India’s future is being charted.
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