Jaguar Land Rover (JLR) announced on Wednesday the launch of an initiative in India aimed at collaborating with startups to develop the next generation of products and services that will enhance the company’s future client experiences. This strategic move is part of JLR’s broader approach to leveraging innovative solutions within the automotive sector.
The Tata Motors luxury brand has established the Open Innovation Hub in Bengaluru, building on the success of its existing initiatives in the UK, US, Israel, and Brazil. This new hub is strategically positioned to tap into India’s rapidly growing startup ecosystem, making it an ideal location for fostering innovation.
The India hub will focus on deep technology areas such as artificial intelligence, big data and analytics, the Internet of Things (IoT), Advanced Driver Assistance Systems (ADAS), as well as sensors and devices. JLR’s Innovation Director, Igor Murakami, stated that India’s vibrant startup sector, coupled with JLR’s established presence and close ties to the Tata Group, creates a fertile environment for this initiative.
Through these global collaborations, the hub aims to connect JLR with emerging talent and cutting-edge technologies. It will also facilitate discussions among industry leaders, government bodies, academia, and other stakeholders to develop industry-leading solutions tailored for JLR. Key areas of focus will include optimising batteries for electric powertrains, identifying the best locations for charging infrastructure, and advancing the capabilities of ADAS.
The Bengaluru hub marks the fifth location opened under JLR’s Open Innovation Programme, launched in April 2022. Since its inception, the program has engaged with over 2,500 startups worldwide and has resulted in 33 formal collaborations, showcasing JLR’s commitment to driving innovation in the automotive industry. This initiative not only reinforces JLR’s dedication to enhancing customer experiences but also positions the company to remain competitive in the evolving automotive landscape.
With this hub, JLR aims to foster a culture of innovation that will benefit both the company and its partners in the long run.
