India’s real estate sector is experiencing faster decision-making times as economic growth and rising incomes boost property investment, particularly in the ultra-luxury segment.
Significant drop in property buying time
In the first half of FY 2025 (H1 FY25), the average time required to buy a property in India dropped to 26 days, down from a peak of 33 days in FY 2021, according to recent data. This accelerated decision-making reflects a growing confidence in real estate as a key investment. Ultra-luxury homes, priced over Rs 3 crore, saw the fastest conversion time, dropping to 15 days from 22 days in FY24, as per Anarock Group’s report.
High demand for premium homes
The reduction in conversion time for premium properties indicates strong demand for high-end homes. “Ultra-luxury home buyers are financially equipped to make quicker decisions. Also, high-end homes are currently in greatest demand and desirable inventory tends to sell out fast, necessitating a need for speed,” stated Anuj Puri, Chairman of Anarock Group.
Conversely, mid-range homes (Rs 50 lakh to Rs 1 crore) took the longest, averaging 30 days, while properties priced between Rs 1 crore and Rs 3 crore had a 27-day conversion time.
Affordable homes and buyer confidence
Even in the affordable housing segment, purchase times reduced slightly to 26 days in H1 FY25 from 27 days in FY24, reflecting a positive sentiment driven by increased offerings from trusted developers. The rise in quality supply has empowered buyers, enhancing their confidence to make quicker decisions.
Thoughtful investment decisions
Despite shorter buying times, real estate remains a thoughtful investment for most Indian buyers, who often commit substantial savings to property purchases. This trend toward faster decision-making highlights both the sector’s momentum and the enduring appeal of real estate as a stable investment.
