Strategic funding fuels expansion, AI innovation, and Selfwealth acquisition

$80 Million Series C Round Completed

Singapore-based digital wealth management platform Syfe has successfully raised $80 million in its Series C funding round, marking a significant milestone in its growth journey. The round was split into two parts: a $53 million Series C2 all-equity investment led by two UK-based family offices, and an earlier $27 million Series C1 round raised in August 2024.

The fresh funding round saw the continued participation of existing investors, including Valar Ventures and Unbound, both of which have backed Syfe in previous rounds.

Focus on Asia-Pacific Markets

The new capital will drive Syfe’s rapid expansion throughout the Asia-Pacific, with targeted investments in Singapore, Hong Kong, and Australia. Clearly, a significant investment will go towards expanding the engineering and product development teams based in Gurugram, India as the company’s technology hub.

According to the company, the business has doubled its user base in Hong Kong in 2025, and the company has experienced nearly 100% year-over-year growth globally. These developments underline Syfe’s ambition to become the region’s leading digital wealth platform.

Acquisition of Selfwealth to Enter Australia

In a major strategic move, Syfe has submitted a non-binding indicative offer to acquire Selfwealth, an ASX-listed online brokerage platform in Australia, for A$65 million in cash. Selfwealth is one of the country’s largest non-bank digital investing platforms, with over 126,000 active investors and $9 billion in assets under administration.

The acquisition, if successful, would offer Syfe an immediate and substantial footprint in Australia’s investment market, enabling it to integrate its advanced tech stack and robo-advisory tools into Selfwealth’s offerings. The deal is expected to be finalized in mid-2025, pending shareholder and regulatory approval.

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Over $10 Billion in Assets Under Management

Syfe currently manages more than $10 billion in assets, positioning itself among the top digital investment platforms in the region. The company now serves users in over 60 countries, focusing particularly on the mass affluent segment, a demographic with increasing investment appetite across Asia.

In its principal market of Singapore, Syfe recorded profitability in early 2024, which is an immense milestone for a fintech company still in scale-up mode. Syfe attributed its profitability to operational efficiencies, customer stickiness, and a suite of diversified products including cash management, ETFs, and a customised portfolio.

Strengthening Leadership and Teams

In a bid to scale up operations and enter new verticals, Syfe has made several key senior hires. These include:

• Sanjeev Malik, former Managing Director at BlackRock, now serving in a strategic leadership role.
• Dane Ricketts, who previously held roles at Procter & Gamble and Grab, joining to lead marketing and growth initiatives.

The company has also grown its India team by 15% since the last funding round and continues to recruit for roles in data science, product development, and AI.

Advancing AI and Tech Capabilities

A major focus for Syfe in 2025 is the integration of AI-driven tools to improve the client experience and scale its operational efficiency. The platform is building solutions that offer personalized investment insights, real-time analytics, and automated portfolio adjustments to help users make smarter investment decisions.

The new capital will further enhance Syfe’s proprietary tech infrastructure, allowing for faster product rollout, improved mobile app performance, and AI-based client support across all its active markets.

Vision for the Future

Established in 2019 by Dhruv Arora, Syfe has embraced a mission to democratize access to wealth management through technology. With funding from global investors and a scalable path to profitability, Syfe is well positioned to solidify its leadership role within Asia-Pacific’s wealthtech space.

In a statement, Arora said, “This funding round marks a pivotal moment in Syfe’s journey. We are committed to delivering innovative financial solutions and making investing simpler and smarter for everyone across the region.”

Conclusion

With its recent $80m funding round, the announced Selfwealth acquisition, and a demonstrated focus to leverage AI innovations and customer experience, Syfe is well positioned to either lead the evolution of digital wealth management in Asia. As competition heats up in the fintech space, Syfe’s mix of strong leadership, proven scalability, and regional focus could make it a dominant force in the coming years.

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