One of the Largest Pre-Seed Rounds in India’s Faith-Tech Sector
Indian astrotech startup MyNaksh has raised ₹7.5 crore (about US$850,000) in a pre-seed funding round, making it one of the largest early-stage investments in the country’s growing online astrology space. The round was led by Eximius Ventures and Gemba Capital, with participation from Infinyte Club and a group of angel investors and operators.
The funding underscores increasing investor confidence in the intersection of technology, culture, and wellness, where astrology is being reimagined for a modern audience.
Founders and Vision
MyNaksh was founded by Nitesh Salvi, Devaang Agarwalla, Gaurav Mohta, and Piyush Nagle, who bring together diverse experience in consumer technology, product development, and AI.
- Nitesh Salvi, who also serves as CEO, previously founded the gaming startup Pocket52 and has experience in venture building and operations.
- The team collectively shares a vision of transforming astrology from being seen as a casual pastime into a structured, credible, and culturally rooted tool for personal growth and self-awareness.
The founders believe that astrology, when paired with data-driven insights and modern design, can serve as a daily companion for decision-making, mindfulness, and reflection.
Business Model and Product Approach
MyNaksh’s platform is designed around a hybrid model that combines AI-driven predictions with human expertise.
- AI personalisation: The system builds an evolving profile for each user, learning from their preferences, life context, and behaviour to deliver more relevant predictions over time.
- Human astrologers: Certified experts are available for one-on-one consultations, bringing depth, trust, and cultural authenticity that technology alone cannot provide.
- Revenue model: The company operates on a mix of subscription services for ongoing guidance and pay-per-service options for highly personalised consultations.
This dual approach ensures scalability while maintaining the authenticity that users expect from traditional astrology.
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Use of Funds
The newly raised capital will be channelled into three main areas:
- Product development – Expanding AI capabilities and refining the platform to make it more interactive and accurate.
- Personalisation – Leveraging contextual data to ensure that user predictions feel unique and highly relevant.
- Team expansion – Hiring across product, AI, and astrology expertise to scale operations faster.
The startup has stated that its broader mission is to position astrology as a wellness tool, enabling users to make more conscious life choices instead of relying on vague or generic forecasts.
Competitive Landscape
India’s online astrology sector is already covered by players like AstroTalk, AstroSage, and ClickAstro. Most of these platforms try to connect users to astrologers for a chat or call for a modest fee and then offer additional features such as horoscope matching, daily predictions, and kundli analysis.
MyNaksh operates on an AI-first, human-in-the-loop model. While competitors provide a focus on chat-based astrology or horoscope content, MyNaksh is creating an intelligent system that learns continually and employs human input in a process where it adds the most value. The combination of scale, trust and personalization could make this a hard-to-beat competitive advantage.
Investor Sentiment and Industry Trends
The funding for MyNaksh comes amidst a growing flow of investment interest around the “faith-tech” and spiritual wellness start-up space. India’s astrology market is estimated to be worth over $10 billion a year, with millions of daily active users on apps and websites.
Venture capitalists these days are drawn to this space for three reasons:
- Large addressable market rooted in Indian culture and traditions.
- Recurring revenue models such as subscriptions that drive long-term engagement.
- AI-led disruption, which allows platforms to scale predictions without diluting authenticity.
For Eximius Ventures and Gemba Capital, both of which preeminently invest in early-stage consumer and technology businesses, MyNaksh is an opportunity to create value at the intersection of AI innovation and cultural relevance.
Winning User Trust at Scale
With new capital in hand, MyNaksh will look to scale its technology quickly and expand its user base in the next 12-18 months. Balancing automation with human trust will be the challenge of developing the product to ensure users feel they are both technologically engaged and culturally reassured. Industry experts believe if they are successful, MyNaksh could help shift Astrology away from being viewed as either a transactional or entertainment-based service, towards a daily self-care and decision-making companion.
In a crowded marketplace, long-term success will depend on how well the platform can:
- Retain paying users,
- Deliver credible and personalised insights, and
- Build strong emotional trust through human-astrologer support.
Shaping the Future of Faith-Tech
The ₹7.5 crore pre-seed round makes MyNaksh one of the best capitalized startups in the astrology space so early on. Its AI-enabled approach combined with human expertise gives it a competitive advantage in a rapidly growing yet culturally significant space.
If the founders can execute on their roadmap, they could catalyze further growth in India and shape the future of AI-enabled faith-tech around the world.
Also Read: AI could add $500-600 billion to India’s GDP by 2035: NITI Aayog
