Guwahati-Based Startup Secures Seed Round Co-Led by Huddle Ventures and Prath Ventures
Ultra-fast fashion brand Littlebox has raised ₹17.5 crore (approximately $2.1 million) in its first institutional funding round, co-led by Huddle Ventures and Prath Ventures, with backing from a curated group of angel investors. The company plans to use the capital to scale its product offering, enhance logistics and tech, and elevate its brand positioning among India’s Gen Z consumers.
From Shark Tank Spotlight to Strategic Capital
Littlebox first gained widespread attention on Shark Tank India Season 3, where it achieved a rare feat securing a deal from all five Sharks. This early endorsement validated the brand’s business model and consumer-centric vision.
Now, with formal backing from key early-stage investors, Littlebox is set to expand its operational muscle, product categories, and technology infrastructure.
“This raise isn’t a lifeline it’s a growth engine,” said Rimjim Deka, Co-founder and CEO. “We’ve built Littlebox profitably from the ground up, and now it’s time to amplify what’s already working.”
A Tech-Led Fashion Engine for India’s Gen Z
Founded in 2022 by Rimjim Deka and Partha Kakati, Littlebox was born in Guwahati with a mission to make fashion trend-driven, hyper-agile, and sustainable without losing affordability. The brand targets Gen Z consumers, offering weekly drops of over 100 new styles (SKUs).
At the heart of its operations is a 25-day stock cycle, enabled by a proprietary demand-forecasting algorithm. This system ensures minimal dead stock, quicker product turnarounds, and better gross margins all while keeping fashion fresh.
Rapid Growth Backed by Lean Operations
Littlebox is surprisingly young for a small brand, but it has grown quickly. It has a 40,000 sq ft facility in Noida that serves as a hub for all warehousing, packaging and dispatch. The team work together to limit middlemen as much as possible, challenging consumers through each step of the process, which allows them to stay agile in reacting to current and upcoming trends in fashion.
What distinguishes Littlebox is their ability to scale, while being EBITDA positive.This financially disciplined approach stood out to investors and allowed the company to raise capital from a position of strength, not survival.
“We’ve seen over 125% YoY growth and healthy retention. Our returns are just 20%, compared to the 30%+ industry norm in fast fashion,” said Partha Kakati, Co-founder and COO. “That’s a result of our tech-led inventory strategy and focus on consumer delight.”
Key Focus Areas for the Fresh Capital
According to the startup, the newly raised funds will be allocated across several key growth drivers:
- Expansion of fashion categories to include more styles and product verticals
- Enhancement of UI/UX to improve the customer experience across devices
- Strengthening of logistics for faster, more reliable deliveries
- Investment in eco-friendly packaging and consumer delight initiatives
- Aggressive marketing to expand reach and brand resonance across India
Redefining Fast Fashion with a Sustainable Lens
Unlike traditional fast fashion, which typically results in waste and overproduction, Littlebox’s model is sustainable due to its slim production cycles and a minimum of unused inventory. The brand is data-first, allowing for quick product trend testing and scaling only what works. By doing this, we reduce waste while having maximum impact.
“We wanted to break the notion that fast fashion has to be wasteful,” said Rimjim. “Being based in Guwahati taught us to be lean and thoughtful with every resource.”
What’s Next for Littlebox
With the funding secured, Littlebox is now focused on:
- Launching new product categories, including accessories and occasion wear
- Exploring offline retail collaborations in high-traffic metros
- Strengthening storytelling and community-building, especially through social media
- Scaling its manufacturing efficiency while maintaining quality and affordability
Backed by strategic investors and built on strong fundamentals, Littlebox is aiming to become India’s leading Gen Z fashion brand combining speed, style, and sustainability in a market hungry for innovation.
Also Read: How Bharat Jain Built a ₹7.5 Crore Fortune in Mumbai?
