Cookd, a young food brand from Chennai, has raised Rs 16 crore (about $2 million) in a new funding round. The main investor is Spring Marketing Capital. Other investors include Eternal Capital, Sun Icon Ventures, and PeerCheque.
Started in 2020, Cookd is known for its ready-to-cook food products like biryani kits, masalas, cooking pastes, and recipe kits. The company stands out because it also has a very strong digital presence. Cookd has more than 6 million followers on YouTube, Instagram, and Facebook. Their cooking videos get over 150 million views every month.
With this new money, Cookd plans to:
- Expand in Tamil Nadu and enter new markets in Kerala and Andhra Pradesh, where they already have many fans online.
- Develop more products, especially preservative-free masalas and ready-to-use kits.
- Grow their retail network. Cookd is already in over 1,600 stores and also sells online through platforms like Swiggy Instamart, Blinkit, and Zepto.
Cookd’s founder, Aathitiyan V.S., says the goal is to help people cook more often and enjoy it. The company wants to make cooking at home easy and fun, without losing the real taste of Indian food.
This funding shows that investors believe in Cookd’s business model and future growth. The company’s mix of food products and popular online content is helping it stand out in the crowded Indian food market. Cookd’s success also reflects a bigger trend: more startups in India are using digital content and direct-to-consumer sales to reach new customers and grow quickly.
With this fresh investment, Cookd is set to become a bigger name in kitchens across South India.
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