Before Seekho had an office, it had a whiteboard, a simple tool that became the cornerstone of the startup culture.

In the early days of the edtech platform, three team members would gather each morning in a cramped room, their eyes fixed on numbers scribbled in blue and red marker. This wasn’t just a routine; it was a ritual, an unwavering daily standup at 9 AM that shaped the company’s discipline and focus.

The practice drew inspiration from Zishaan Hayath’s 8 AM standups at Toppr, a routine that stuck with Seekho co-founder Rohit Choudhary through his time at Kuku FM and into his next venture. At Seekho, that ritual took on a life of its own.

These days, with a workforce exceeding 50 and an equipped office, the company displays a digital scorecard on large screens. This replaces the original whiteboard. Yet, the core idea stays unchanged: the staff still meets at 9 AM on the dot focusing on the same key figures that once filled a simple whiteboard in a tiny space.

That original board, worn out, but full of memories now hangs at Choudhary’s home as a tribute to the journey from zero to one.

How Startup Culture Is Built

More than a tale of growth, this is a story about how culture is built not through slogans or slides, but through habits. In Seekho’s case, a whiteboard ritual grew into a cultural mainstay, proof that some practices are too essential to outgrow.

“Culture isn’t written, it’s lived, day after day,” says Choudhary. And at Seekho, it starts every morning at 9.

Also Read: Seekho Says It’s Never Too Late To Educate