Having a sweet tooth today is synonymous with indulging in sugar free treats. How is that possible, you might ask? Well, Simran Bapu and her mother Tina Bapu are making this want a reality with the establishment of Paleoo Bakes. Founded in 2019, it offers gluten-free, sugar-free delights blending culinary artistry with nutritional science.
Founders’ Story
Simran finished her Masters in Home Science with a specialization in clinical nutrition and diabetes from Sir Vithaldas Thackersey College of Home Science. When the pandemic hit, everybody naturally became extra conscious about their health and started looking for healthier food alternatives. It was then, this mother daughter duo decided to start their own bakery. Tina Bapu had always been interested in baking. She said in an interview,
“I always loved baking but the classic, indulgent kind we all grew up enjoying. Baking has always been my comfort zone. I loved making sweets the old-fashioned way rich, nostalgic, full of flavour and obviously sugar. When Simran introduced me to the idea of healthier alternatives, it sparked something new. Together, we found a way to keep the joy of baking alive while reimagining it for today’s lifestyle.”
USP
What sets Paleoo Bakes apart is the seamless synergy between Simran’s deep-rooted clinical nutrition expertise and Tina’s instinctive baking craftsmanship. Simran researched healthy ingredients and set strict guidelines for what could be used. Tina experimented, failing multiple times before finally creating cakes that met both taste and health standards. Friends and family were taste testers. They helped to refine the recipes until they were market-ready. After months of trial and error, they perfected their formulas, and Paleoo Bakes was born.
Built at the intersection of science and sweetness, the brand has seen a remarkable 200% year-on-year growth and achieved a 38% profit after tax (PAT). The brand’s signature offerings cater not only to diabetics and fitness-conscious consumers but also to dessert lovers seeking healthier choices. Simran says,
“Four years ago, my mother and I embarked on a journey to create a healthier alternative in the world of baking. Our bakery was born from a shared vision to blend our love for delicious treats with a commitment to health and well-being. With my background in nutrition and experience working with diabetic individuals in hospital and clinic settings, I realized the significant need for desserts that are both nutritious and satisfying. During the challenging times of COVID-19, I found the perfect opportunity to channel my passion and expertise into a new project. With the support of my mother, we developed Paleoo Bakes, a range of healthy desserts designed for those who crave the sweetness of life without compromising their health goals. We aim to cater not only to diabetics but to anyone who values their well-being and loves indulging in desserts. Our vision is to create a community where people can live a better-quality life without giving up on that SUGAR RUSH (not so much).”
Products
The brand’s dessert collections are proof of its culinary boldness and innovation. The newly launched Mango Collection is a standout seasonal showcase. Other offerings like the Mango Tres Leches Tub and Mango Chocolate Mousse Tub bring fresh takes on classic formats, layering textures and flavours in ways rarely seen in health-forward desserts.
The Crave Collection complements this by offering deeply indulgent, spoon able desserts such as the Dutch Truffle Mousse Tin, the Rocher Praline Tin, and Mango Misu—a tropical twist on the iconic tiramisu. Each one is layered with intention, delivering richness, balance, and clean ingredients in every bite.
Featured on Shark Tank
The brand’s impact was recently amplified on Shark Tank India, where it secured a ₹1 crore investment for 9% equity and 1% royalty from Anupam Mittal and Vineeta Singh. The appearance validated Paleoo Bakes’ disruptive approach and opened new doors for expansion and retail entry.
Paleoo Bakes is a true example of how with hard, grit, determination and the right mindset, it is very possible to build a successful thriving business. The company is truly exemplifying how we can move towards a healthier and sweeter life, without any remorse!
Also Read: Sattuz: Can This Desi Superfood Beat Imported Protein Powders?
