Quick commerce platform Zepto has established a new entity, Zepto Marketplace Private Limited, in a strategic move to streamline its operations ahead of its anticipated initial public offering (IPO).
As per official records, Zepto Marketplace Private Limited was registered on 22 October 2024. The company currently operates under a business-to-business (B2B) model through Kiranakart Technologies, founded by Aadit Palicha and Kaivalya Vohra. Zepto sources products directly from brands and sells them to licensed entities, including Geddit Convenience, Drogheria Sellers, and Commodum Groceries. These firms, in turn, market the products on Zepto’s platform under a licensing agreement.
In contrast, competitors like Blinkit and Swiggy Instamart have embraced a marketplace model. Blinkit, owned by Zomato, relies on intermediaries such as Hands On Trade and 90Minutes Retail to source products from brands. These intermediaries supply goods to B2B wholesalers, who further distribute them to business-to-consumer (B2C) sellers listed on Blinkit’s platform.
Swiggy Instamart employs a similar approach. Its B2B wholesalers supply products to dark store operators, who then provide goods to B2C sellers on the platform.
Zepto, which secured advisors including Goldman Sachs, Morgan Stanley, and Axis Capital for its IPO, plans to go public in the second half of 2025. This move follows significant growth in the quick commerce sector, where Zepto currently holds the second-largest market share.
As Blinkit and Swiggy Instamart are already listed entities, Zepto’s IPO would position it as a direct competitor in the public market. Establishing Zepto Marketplace aims to enhance operational efficiency and further solidify its standing in the rapidly evolving quick commerce industry.
Key highlights
- Zepto launches Zepto Marketplace Private Limited for operational simplification.
- Continues to operate under a B2B model through licensed entities.
- Preparing for IPO in 2025 to compete with already-listed rivals Blinkit and Instamart.
