Zomato’s new 10-minute food delivery app, Bistro, marks its bold re-entry into rapid food delivery to rival Zepto Cafe. The app, launched under Blinkit, Zomato’s quick commerce arm, focuses on delivering snacks and beverages like samosas, sandwiches, pastries, and coffees within minutes.
Why Zomato’s new 10-minute app is a game-changer
Bistro highlights Zomato’s commitment to reshaping food delivery with faster services. This initiative follows the closure of Zomato Instant, an earlier attempt at 10-minute delivery. Bistro is poised to strengthen Zomato’s presence in the competitive quick commerce market, which has evolved from grocery delivery to include apparel, medicines, and now ready-to-eat food.
This move positions Zomato as a frontrunner in redefining convenience, particularly for urban consumers looking for efficient food delivery solutions.
Zomato’s new 10-minute Bistro targets Zepto Cafe
The Bistro app launch directly counters Zepto Cafe, which recently announced a dedicated app for its food delivery services. With Bistro available on Android’s Play Store and expanding soon to Apple’s App Store, Blinkit aims to capture a larger market share by competing with other players like Swiggy Bolt and Zepto Cafe.
These apps focus on instant delivery of popular ready-made items to cater to the rising demand for convenience. Bistro positions itself as a strong contender with its extensive menu, rapid delivery promise, and growing consumer base in Tier-I cities.
Industry growth: 10-minute delivery wars
The quick commerce industry is experiencing a boom as companies like Blinkit, Zepto, and Swiggy compete fiercely. Rapid delivery startups such as Swish have also joined the race, raising millions to expand their instant food delivery offerings.
Consumers are increasingly valuing time and convenience, making this space an exciting growth area for businesses. Zomato’s Bistro leverages this demand with a clear focus on speed and quality.
Zomato’s CEO Deepinder Goyal has highlighted that 10-minute food delivery represents the next growth frontier. Initial success is evident, with competitors like Zepto Cafe handling 30,000 daily orders, indicating a promising future for Bistro.
Conclusion
Zomato’s new 10-minute app Bistro sets the stage for a dynamic food delivery landscape, redefining convenience and customer expectations. As competition intensifies, Bistro’s innovative approach and fast delivery promise could make it a key player in this thriving market.
