Vivek Oberoi’s built ₹3400 crore student-focused empire showcases his transformation from a Bollywood actor to a visionary entrepreneur. By strategically targeting student-centric services, he has created a thriving business that combines societal impact with commercial success.
How Vivek Oberoi built his ₹3400 crore empire
Vivek Oberoi’s built journey from Bollywood to business was inspired by challenges in the film industry. Speaking at a Mumbai event, he explained how feeling sidelined in Bollywood led him to develop a “Plan B.”
“My livelihood had to come from business, so I could stay true to my values. While cinema is my passion, business is my foundation,” Vivek shared.
Vivek Oberoi’s built success through student services
Vivek Oberoi’s built his business empire starting with an education loan startup that focused on students. Initially targeting over 12,000 schools, colleges, and universities through a B2B model, his company later pivoted to a direct-to-customer approach. This shift enabled the business to accumulate a database of 4.5 million students, solidifying its position in the market.
Lessons from Vivek Oberoi’s built strategy
Credibility played a key role in Vivek Oberoi’s built empire. “We created a student loan business that was impactful and commercially viable,” he noted. Vivek’s approach balances profitability with societal benefits, inspiring future entrepreneurs.
He also emphasised frugality in management, saying, “For work trips, we choose economical options, setting an example for the team.”
Vivek Oberoi’s built vision
Vivek Oberoi’s built success stems from perseverance and vision. His ability to overcome challenges in Bollywood and make a ₹3400 crore student-focused business is a blueprint for aspiring entrepreneurs.
This journey is a testament to turning obstacles into opportunities and achieving remarkable growth.
