In a groundbreaking initiative to combat climate change, agricultural solutions giant UPL has partnered with CH4 Global to introduce a seaweed-based cattle feed supplement that reduces methane emissions by up to 90%. The multi-year strategic agreement spans five major cattle-rearing markets, including India, Brazil, Argentina, Uruguay, and Paraguay, collectively accounting for over 40% of the world’s cattle population.
Tackling Methane Emissions with Innovation
The core of the partnership lies in the distribution of CH4 Global’s Methane Tamer, a feed supplement derived from Asparagopsis seaweed. This innovative product is designed to significantly lower enteric methane emissions—a byproduct of cattle digestion and the largest human-driven source of methane globally.
“Methane is almost thirty times as harmful for global warming as CO2,” said Jai Shroff, UPL Chairman and Group CEO. “Recent reports show the highest methane levels in 800,000 years, so its reduction must be our top priority.”
Leveraging UPL’s Distribution Network
Under the agreement, UPL will integrate Methane Tamer into its existing feed formulations and leverage its expansive distribution network to reach livestock farmers across the target markets. The partnership also aims to develop customized business models for each region to maximize the adoption and impact of methane-reducing solutions.
“This collaboration with UPL allows us to accelerate global adoption of methane reduction strategies in livestock farming,” said Steve Meller, CH4 Global President and CEO.
A Step Towards Sustainable Livestock Farming
As the livestock industry faces mounting pressure to mitigate its environmental footprint, the partnership underscores the growing need for innovative solutions to address climate concerns. By reducing methane emissions, UPL and CH4 Global aim to support sustainable livestock practices while contributing to global climate goals.
Future Prospects
Neither company disclosed the financial details of the agreement, but the strategic collaboration is expected to set a benchmark in climate-smart agriculture. With the potential to transform livestock farming in key markets, Methane Tamer marks a significant step forward in reducing agricultural emissions.
