Two99, a trailblazing marketing consortium, is reshaping the real estate landscape across India and Dubai by addressing long-standing industry challenges with cutting-edge solutions. Leveraging technology, data-driven strategies, and a strong commitment to trust, Two99 is driving significant growth and fostering deeper connections between developers and buyers.
Tackling trust and transparency gaps
The real estate sector in both India and Dubai has long struggled with trust deficits, which hinder buyer confidence and market growth. In India, a staggering 42% of homebuyers hesitate to invest due to issues like delayed project deliveries and lack of transparency, while Dubai experiences a similar 38% trust gap. To address this, Two99 has introduced AI-powered algorithms to offer real-time project updates, personalized engagement, and transparent milestone tracking. This shift has fostered greater trust and clarity for buyers, helping developers overcome skepticism.
Elevating digital experience and lead conversion
A crucial pain point for developers has been the inability to convert high volumes of leads into sales. In India, 60% of leads fail to meet the required standards, and only a small percentage result in actual sales. Two99 has overcome this with enhanced digital experiences, reducing website load times by 50%, and integrating immersive features such as AI-driven chatbots and augmented reality (AR)-enabled property tours. For a luxury developer in Dubai, these innovations led to a remarkable 200% increase in engagement, demonstrating the power of cutting-edge technology in boosting conversions.
Building trust through community-centric marketing
Two99’s innovative approach doesn’t just focus on technology but also emphasizes community building. By fostering neighborhood-focused groups, hosting events, and running educational campaigns, Two99 helps developers create emotional connections with potential buyers. These strategies have proven effective in both India and Dubai, where trust-building activities have resulted in long-term customer advocacy. “Regions like Doddaballapur and Devanahalli are now attracting significant HNI investments, with several high-end projects, including villas by renowned developers,” says Priyanka Kapoor, Senior VP at ANAROCK.
Data-driven campaigns for market expansion
Data is at the heart of Two99’s strategy. By analyzing regional buyer personas and using data to tailor marketing campaigns, the company has been able to help developers reach targeted audiences in micro-markets and international markets, such as Dubai. Their results speak for themselves, with a Mumbai developer achieving a 60% reduction in cost-per-lead and a 5X return on advertising spend (ROAS) for Dubai clients.
A future built on technology and trust
Two99 is not just transforming real estate marketing; it’s setting new benchmarks for the industry. With AI, data-driven marketing, and a focus on trust and community, Two99 is helping developers across India and Dubai drive growth while building long-lasting relationships with buyers.
