With the festive season underway, Swiggy, one of India’s leading online food delivery platforms, has introduced the “Swiggy Seal” program. This new initiative aims to improve food quality and hygiene standards across Swiggy’s partner restaurants. Currently, it is running in Pune, but Swiggy will expand it in November to over 650 cities across India. The program responds to insights drawn from over seven million verified customer reviews collected over the past six months, underscoring the importance of food safety to consumers.

What is the Swiggy Seal program for food hygiene?

The Swiggy Seal is a special certification that restaurants can earn by maintaining high standards of food safety and hygiene. Swiggy designed this certification to encourage restaurants to enhance their practices and address key customer concerns. Notably, Swiggy awards the Swiggy Seal based on real consumer feedback. Through this initiative, the program highlights critical areas that need improvement in India’s food delivery ecosystem.

Key focus areas of the Swiggy Seal this festive season

Swiggy’s program targets several essential areas to boost food quality:

• Contamination Prevention: Keeping food safe from contaminants throughout preparation and delivery.
• Quality Packaging: Ensuring packaging is sturdy and hygienic to maintain food quality and safety in transit.
• Proper Cooking Techniques: Supporting safe cooking methods to improve food quality.

Restaurants that receive the Swiggy Seal will proudly display it on their Swiggy menu pages. This badge shows customers their commitment to maintaining high cleanliness and quality standards.

To help restaurant partners meet these standards, Swiggy has partnered with FSSAI-certified agencies like Equinox and Eurofins. These agencies provide expert hygiene audits to Swiggy’s partner restaurants at discounted rates. By collaborating with Food Safety Standards and Authority of India (FSSAI)-approved organisations, Swiggy aims to make it easier for restaurant partners to access food safety expertise.

Swiggy Seal Initiative 2024: A gift for the festive season to India

Swiggy believes this initiative will offer significant benefits to restaurant partners, as they will receive valuable feedback and ratings from verified customers to refine their services. According to Swiggy, “The insights will enable restaurants to identify areas of improvement and implement effective hygiene practices.”

In the coming months, Swiggy will continue expanding the Swiggy Seal initiative, supporting a cleaner and safer food delivery environment across India. Customers can look forward to a more reliable dining experience, reassured by the quality and hygiene efforts of Swiggy and its restaurant partners.