Indian direct-to-consumer nutrition brand Supply6 has announced the successful closure of a USD 1.1 million (approximately ₹9.1 crore) seed funding round. The round was led by Zeropearl VC, a micro-venture capital firm, and included participation from angel investors Kunal Shah, Ashutosh Valani, Priyank Shah of Renee Cosmetics, and Yogesh Kabra, who is the founder of the premium innerwear brand XYXX.
The fresh capital injection will strengthen Supply6’s efforts in research-backed product development, clinical validation, leadership hiring, and overseas expansion.
Strategic Use of Funds
Supply6 stated that the newly raised capital will be strategically allocated across multiple areas of growth. A large share of funding will go to clinical studies and validation which will confirm the scientific credibility of the formulations in accordance with recognized global nutrition standards. Another focus will be on expanding the suite of products with new and more convenient formats for targeting lifestyle/dietary issues.
The brand also revealed its intention to selectively enter international markets, beginning with the Gulf Cooperation Council (GCC) and English-speaking countries. In preparation for this expansion, Supply6 will make senior leadership hires across growth, product innovation, and strategic management roles to support global operations.
The Supply6 Product Philosophy
Founded by Vaibhav Bhandari and Rahul Jacob, Supply6 was created with the mission of simplifying nutrition by covering the six essential pillars of a balanced diet: protein, carbohydrates, fats, fibre, vitamins, and minerals.
The company’s flagship product, the Supply6 360 sachet, is a unique blend of over sixty nutrients, including probiotics and plant-based superfoods, designed to bridge the gap for hidden deficiencies common in the Indian diet. Supply6 recently launched Supply6 Salts, which is a zero-sugar hydration mix that is also suited for active lifestyles and preventive health.
The supply6 nutrition brand positions itself at the intersection of science, convenience, and accessibility to address the growing consumer demand for practical daily nutrition solutions.
Also Read: Sentient’s AGI Network Opens to 2M Users Worldwide
Distribution Channels and Consumer Base
Supply6 has established a robust omni-channel presence. The products are available on the company’s official website, leading e-commerce marketplaces such as Amazon and Flipkart, and quick commerce platforms including Blinkit, Zepto, and Instamart. This approach has helped the brand reach various customer types that include urban professionals and young families that are health-conscious.
The company says it has over 200,000 customers, which has a repeat purchase rate of almost 45 percent, a positive sign of product acceptance and consumer confidence. Former international cricketer AB de Villiers has a role as both an investor and ambassador for the brand which has helped drive awareness in a crowded competitive market.
Previous Funding and Government Support
Before this latest fundraising round, Supply6 had raised roughly ₹10 crore from previous investors. The company also received a ₹25 lakh grant from the Karnataka Government as part of state funding initiatives that encourage innovation-based startups. The combination of private capital and provincial funding has positioned Supply6 well to scale and validate products through scientific research.
Industry Context
India’s market for nutraceuticals and dietary supplements, has been growing quickly as consumers become more aware of their health, lifestyles change, and the population of middle-class individuals looking for preventative health care continue to rise. Market Research estimates the business to be above USD 5 billion by 2024, showing double-digit annual growth over the next decade.
Against this backdrop, Supply6’s focus on convenient, science-backed, and affordable nutrition products positions it well to capture a share of this growing segment. Its emphasis on clinical validation and international scalability also differentiates it from many emerging consumer wellness brands.
Founders’ Vision
On the topic of funding, co-founders Vaibhav Bhandari and Rahul Jacob stated that the capital will provide the necessary momentum to realize their long-term vision of making science-backed daily nutrition available to millions of people worldwide. They stressed their focus will not only be to increase their products but also to strengthen the credibility of the brand through clinical trials and substantiated nutritional claims.
They further noted that selective global expansion, beginning with GCC markets, aligns with the increasing demand for preventive wellness products worldwide.
Towards a Healthier Tomorrow
Recently, Supply6 reached a funding milestone that enables the company to begin a new phase of growth. The new capital and strategic investors, combined with clinical validation and plans for global expansion, position Supply6 as an emerging leader in nutrition for both India and abroad.
As the demand for prevention-focused health solutions rises globally, Supply6 is focused on capitalizing on this momentum and delivering reliable, convenient, and effective products that complement today’s lifestyles.
Also Read: Groww files revised IPO papers for ₹6,000-7,000 crore issue; eyes November listing
