New Delhi, India – February 13, 2025: Leading direct-to-consumer (D2C) snacking brand 4700BC has announced the appointment of Sreejit Nair as its new Chief Executive Officer (CEO). Bringing over two decades of experience in the food and beverage industry, Nair aims to spearhead the company’s next phase of growth and diversification into premium snacking and confectionery.
Sreejit Nair’s Vision for 4700BC’s Future
Nair shared the news on LinkedIn and said he was thrilled to work with the company’s creator, Chirag Gupta. His priorities will include growing 4700BC’s product line and solidifying the company’s standing in the upscale snacking market.
“I’m thrilled to begin this journey as CEO at 4700BC and collaborate with Chirag Gupta to redefine premium snacking. We aim to innovate and offer a wider range of superior-quality products in the confectionery and snack categories,” Nair stated.
A Proven Leader in the F&B Space
Before taking on this position, Nair led strategic strategies that improved brand presence and market growth as CEO of Costa Coffee. His extensive career also includes leadership positions at globally recognized brands such as PepsiCo, Procter & Gamble (P&G), and Raw Pressery, where he played a key role in scaling operations and driving revenue.
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With over 22 years of experience, Nair has been instrumental in developing and scaling businesses, particularly in the food and non-food consumer goods segments. His proficiency in market expansion, innovation, and brand positioning is anticipated to enhance 4700BC’s growth trajectory greatly.
Expanding the Premium Snacking Market
4700BC has gained a reputation for its popcorn cuisine and unique affiliations, such as partnerships with top-tier global entertainment brands. His knowledge of consumer trends and brand creation opens up newer avenues for 4700BC towards upscale snacking under Nair.
This most recent change marks the beginning of a new era for 4700BC, which has renewed its dedication to leadership, innovation, and excellence in snacking- the sector that is evolving the fastest.
