AI-powered KiranaPro is launching a strategic partnership with Indian badminton star PV Sindhu to change the way people shop in India. Sindhu’s arrival as an investor and brand ambassador is a big step forward for KiranaPro’s plan to modernize local kirana stores.
Empowering Kirana Stores with Technology
KiranaPro’s goal is to help small stores go digital by giving them AI-powered tools that help them run smoothly and get customers more engaged.
National Campaign During IPL 2025
PV Sindhu will serve as the national spokesperson for KiranaPro during the 2025 Indian Premier League season. With the help of IPL’s enormous viewership, KiranaPro hopes to increase its visibility across India. Sindhu’s involvement shows how much she wants to support local businesses and encourage small shops to use technology.
Sindhu expressed her enthusiasm, “I’ve always believed in the power of empowerment, and KiranaPro is making a real difference by helping neighborhood kirana stores embrace technology, unlock new opportunities, and thrive in an increasingly digital world.” Her investment and active involvement reflects a shared vision of changing the rural economy and making India more developed as a whole.
KiranaPro’s Rapid Expansion
Since its introduction, KiranaPro has integrated with ONDC faster than any other rapid commerce platform, and it has taken over 30,000 retailers in India. After acquiring Jopper.app, the company was able to swiftly expand its reach. Executive and co-founder Deepak Ravindran stressed that hat Sindhu’s support will make their work more credible and help connect thousands of kirana stores to millions of customers.
This coalition exemplifies a collective commitment to enhancing local communities by merging technology with conventional purchasing techniques. KiranaPro can spearhead digital transformation and ensure that medium and small businesses can adapt to today’s dynamic market.
Also Read : Sourav Ganguly: IPL Icon Endorsing 40+ Top Brands
