Nazara Technologies, a leading name in India’s gaming and sports media industry, has announced an additional investment of ₹73 crore in Absolute Sports, the parent company of Sportskeeda. With this strategic move, Nazara has strengthened its hold in the sports content ecosystem, signaling its commitment to expanding its presence in the global sports media domain.
Nazara’s strategic investment in sports media
The ₹73 crore investment raises Nazara’s stake in Absolute Sports to 63.9%, marking a significant step in its growth strategy. Known for delivering engaging and insightful sports content, Sportskeeda has become a trusted platform for millions of sports enthusiasts worldwide. The infusion of capital is expected to fuel the platform’s growth and further solidify its leadership in the sports media space.
Nazara Technologies, under its CEO Nitish Mittersain, has been proactive in diversifying its portfolio across gaming, esports, and sports media. This latest investment underscores its commitment to scaling businesses that hold high growth potential, both in India and globally.
Sportskeeda’s global success story
Sportskeeda has emerged as a powerhouse in the digital sports media landscape, catering to a diverse audience with content spanning cricket, football, WWE, and esports. Its innovative approach and emphasis on high-quality, engaging content have propelled it to international acclaim.
The additional funding from Nazara is anticipated to enhance Sportskeeda’s operational capabilities, improve its content offerings, and expand its reach in untapped markets. This move aligns with Nazara’s vision of creating a robust digital ecosystem for sports enthusiasts.
A positive outlook for India’s digital media ecosystem
This investment highlights the growing opportunities in India’s digital media landscape. With internet penetration on the rise and a burgeoning audience for digital content, companies like Nazara are playing a crucial role in shaping the future of entertainment and sports media.
The partnership between Nazara and Sportskeeda is poised to contribute significantly to India’s position as a global leader in digital innovation. It reinforces the narrative of India being a hub for entrepreneurial growth and technological advancement.
