Nazara Technologies, a leading gaming company, is set to invest ₹15 Cr in its subsidiary Datawrkz to enhance its presence in the digital advertising space. This strategic move aims to strengthen Nazara’s capabilities and expand its footprint in the competitive adtech ecosystem.
Investment details
As per the company’s stock exchange filing, Nazara will subscribe to 4,959 compulsorily convertible cumulative preference shares (CCCPS) of Bengaluru-based Datawrkz. The ₹15 Cr investment will be completed in multiple tranches within 30 days.
Datawrkz, founded in 2013, provides advanced advertising technology solutions to publishers, agencies, and brands. With operations in the US and Singapore, it boasts a diverse portfolio that includes a supply-side platform and real-time bidding services.
Nazara’s recent strategic moves
Nazara Technologies has been on an acquisition spree, strategically investing in various subsidiaries and partners. Last month, the company raised ₹855 Cr through a preferential issue to fuel acquisitions and drive business growth. Shortly after, it acquired Trinity Gaming for ₹24 Cr and announced plans to increase stakes in Nodwin Gaming, Absolute Sports (Sportskeeda’s parent), and Datawrkz.
The company also plans to invest in startups like Funky Monkeys and Learntube.ai, reinforcing its position in gaming and edtech. These investments underline Nazara’s ambitious plans to diversify and solidify its foothold in high-growth markets.
Datawrkz’s growing presence
Datawrkz has grown significantly, generating ₹104.30 Cr in turnover in FY24. With this investment, Nazara aims to provide growth capital to support both organic and inorganic expansions in the adtech domain. Datawrkz’s innovative solutions and international presence make it a vital partner in Nazara’s long-term growth strategy.
Strengthening the adtech ecosystem
Nazara’s continued focus on strategic investments reflects its commitment to consolidating its position in gaming, advertising, and entertainment. This ₹15 Cr infusion into Datawrkz is another step toward becoming a dominant force in the industry. By combining resources, the two companies are expected to unlock new opportunities and deliver innovative solutions in the digital ad space.
