Mythik, a newly launched tech-first entertainment company founded by entrepreneur Jason Kothari, has secured $15 million in seed funding as it sets out to bring Eastern mythology, history, and folktales to global audiences. The company positions itself as a creative powerhouse with the ambition to create what it calls the “Disney from the East.”
Tech-First Vision Rooted in Eastern Storytelling
Mythik describes itself as a global entertainment firm that blends culture and technology. Mythik’s stated mission is to bring ancient Eastern myths, histories, and folk tales to the world stage in a way that feels contemporary and immersive. The company has made a point of utilizing leading-edge technology at every stage of its operation, including production and distribution, and has identified innovation as a key differentiator.
It previews its opportunity as a “built-in audience” of 3.5 billion people living in Asia, and in other countries, who are already immersed in cultural narratives. Mythik anticipates that it can use modern storytelling mechanisms, and cutting-edge technology, to create entertainment properties that not only have resonance in domestic markets, but more broadly with global audiences.
Funding and Strategic Investors
The seed round of $15 million, announced in May 2025, has attracted a number of strategic and institutional investors. Sakal Media Group, VC Grid (which is backed by Venture Catalysts), actor Shah Rukh Khan’s family office, Visceral Capital, the gaming-focused investor BITKRAFT, and a handful of family offices and angel investors that are not named, are all confirmed investors in the round. Founder Jason Kothari also joined in this round.
Market experts note that a seed round of this size is notable for a media-tech company in India, indicating high levels of investor confidence and the size of Mythik’s ambition. The funding will be used to attract premier creative and technical talent, build intellectual property, and develop production capabilities.
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Building an Industry-Heavy Advisory Board
To guide its early steps, Mythik has assembled a Global Advisory Board comprising senior leaders from some of the world’s largest entertainment and technology firms. Reported members include Alok Sama, former SoftBank executive; Kun Gao, co-founder of anime platform Crunchyroll; Nick Van Dyk, former Disney strategy executive; Bill Jemas, former Chief Operating Officer of Marvel; John Lynch, former head of production and operations at Amazon Studios; and Gui Karyo, former Chief Information Officer at Marvel and Dapper Labs.
The company acknowledged that it expects the board to add expertise across intellectual property development and commercialization, asset syndication, and franchise development, critical success factors for Mythik in the long term.
Founder’s Background
Jason Kothari, the founder and CEO of Mythik, is a serial entrepreneur with a diverse background in media and technology. He previously acquired and turned around Valiant Entertainment, a U.S.-based superhero entertainment company, later selling it to DMG Entertainment for around $100 million. He also served as CEO of Housing.com and FreeCharge and was Chief Strategy and Investment Officer at Snapdeal.
In public statements at the launch of Mythik, Kothari highlighted the need to globalize Eastern narratives. He said, “Global entertainment has been dominated by Hollywood and Western stories. It’s time to share Eastern stories, our history, culture, values, and greatest legends, with the world.” He also emphasized the centrality of innovation, noting, “We’re leveraging cutting-edge technology across all aspects of the business to create a new kind of entertainment company.”
Following the seed funding announcement, Kothari added, “We are excited about the world-class and strategic investors we have brought together and look forward to realizing Mythik’s vision and mission to bring Eastern mythology, history, and folktales to the forefront of global entertainment and inspire happiness, peace, and hope.”
What Remains Undisclosed
Although the vision and financial backing for Mythik are well established, the organization is yet to announce projects, production formats, or timelines for the release of those projects. There has not been any confirmed public distribution agreements with platforms or studios around the world as of September 2025. Reports suggest that the immediate focus will be on product development, creative leadership recruitment, and building the company’s technology infrastructure before moving toward market-ready content.
Industry Opportunity and Challenges
Mythik is hitting the market at a time when a worldwide audience is actively interested in non-Western storytelling. The explosion of interest in anime, K-dramas, and adaptations of Nordic and Greek myths shows that stories grounded in concrete culture can travel across the globe when they are given an excellent production value and universal themes.
Analysts suggest that Mythik’s use of content with a grounding in Eastern traditions and applying a global production value could help them capture this demand. They do, however, remind us that it is not easy. It generally takes world-class writers, culturally appropriate adaptations, huge amounts of resources to create a production, and, perhaps most importantly, distribution deals with network executives to develop widely known franchises.
For now, observers characterize Mythik as a brave bet, backed by experience, heavyweight advisors, and lots of money at the starting point. The activity with Mythik’s next steps, especially the announcement of content and partnerships will be indicators of whether ideology can be executed.
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