Cases of fainting and passing out have become increasingly common in especially in crowded and high-energy environments. This is specially crucial to a country like India where live entertainment has recently become a mainstream source of entertainment. India will become a home to Lollapallooza, Dil-luminati India Tour, Zomatoland and tons of other music festivals. This is were LIQUID IV steps in.
Liquid I.V. , the leading powdered hydration brand in the U.S.A., made its exciting entry into India in February 2025, offering its scientifically proven, fast-acting hydration solutions to a new wave of Indian consumers. India is a vast country with a varied climate that ranges from scorching heat in the summers to humid conditions in coastal regions. India is a vast country with a varied climate that ranges from scorching heat in the summers to humid conditions in coastal regions. Liquid iv might just be India’s next go to solution to dehydration!
WHAT SETS LIQUID I.V. APART?
– 3x the electrolytes of the leading sports drink
– Caffeine-free, no artificial sweeteners, no artificial colours, non-GMO, no artificial preservatives
– 5 essential vitamins (B3, B5, B6, B12, & C) to fuel the body
AVAILABLE FLAVOURS
- Acai Berry – A bold, berry-packed flavour that keeps things fresh and exciting.
- Brazilian Orange – A juicy, tropical burst of sunshine in every sip.
- Lemon Lime – A crisp, citrusy boost that wakes up your taste buds.
LIQUID I.V.’S COMPETITION IN INDIA
LIQUID I.V. will have a tough time penetrating through India’s hydration industry across all Tiers. It may have a chance in Tier – 1 because of the urban fitness market in cities like Mumbai, Delhi and Bengaluru. Liquid I.V. could tap into this demand, especially among professionals, athletes, and fitness enthusiasts. But Tier 2 and 3 cities are deeply ingrained with traditional hydration methods like ORS (Oral Rehydration Salts). ORS products, such as those from brands like Electral and ORS by WHO, have been popular in India for decades. These products are widely trusted for rehydration in Tier 2 and Tier 3 cities.
PRICING STRATEGY
The Hydration Multiplier is available in various pack sizes and flavors, with prices as follows:
- 12-Pack (Lemon Lime Flavor): Priced at ₹1,299, equating to approximately ₹108.25 per serving.
- 24-Pack (Lemon Lime Flavor): Available for ₹2,399, which is about ₹99.96 per serving.
- 24-Pack (Brazilian Orange Flavor): Also priced at ₹2,399, translating to roughly ₹99.96 per serving.
- 24-Pack (Acai Berry Flavor): Similarly, ₹2,399, or approximately ₹99.96 per serving.
However, local competitors offer more affordable options. For instance, Reliance’s Spinner sports drink is priced at ₹10 per bottle. Additionally, international brands like Gatorade are available at around ₹50 per bottle, and Red Bull costs approximately ₹125 per can in India.
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