The fintech world is an ever changing one with a new startup joining this sector every alternate day. In its initial days, Juspay founded by Vimal Kumar in 2012 seemed like just another addition. But slowly the company paved its way to become the go-to choice of businesses for all things finance.
Ever noticed a blue circle rotating after making a payment? That is the symbol of Juspay ensuring that your transaction is safe and secure. The company streamlines digital payments to make sure that transactions are smoother, faster and more reliable. Their suite of products includes a powerful payments stack, advanced checkout APIs and a widely adopted two-factor authentication (2FA) SDK.
Startup story
The market for online transactions in India was fragmented and fundamentally broken. Merchants needed to integrate with multiple gateways, customers faced redirects, timeouts and every bank and payment provider had different interfaces. When Vimal himself faced this tumultuous problem, instead of silently accepting it he decided to do something about it.
After completing his bachelors from College of Engineering Guindy, Chennai, with a Major in computer science, Vimal Started his career at AWS where he built scalable, high-performance systems. He later joined BankBazaar as CIO, and got acquainted with the ins and outs of fintech. He also worked as a software development engineer at Amazon.
Kumar finally founded Juspay with a vision to simplify digital payments. Over the years, the company has evolved into a leading player in the fintech space. The company aims for a future where digital payments are seamless, secure and accessible to a billion Indians. The goal is to remove friction in online transactions, ensuring a smooth and intuitive experience for both businesses and consumers.
“We have a micro app platform, which is embeddable into other apps. Typically, when you need to embed software in the apps, it takes two to three months. With our technology, however, we can push updates in minutes, conduct A/B user testing, etc.,” says Vimal.
It’s dedication to technology and user-centric design has garnered Juspay widespread recognition. Customers include Microsoft, Google, Flipkart, Lenskart, Starbucks, McDonalds and many more industry giants.
Investments and Reach
The company secured $60 million as part of its Series D funding round. This investment round was led by Kedaara Capital with participation from existing investors Softbank and Accel. This made the Juspay India’s first unicorn of 2025.
The company has expanded its global footprint across Asia-Pacific, Latin America, Europe, UK and North America. It won theBest B2C Payment Experience Awardat the APAC Payments Excellence Awards, recognizing its innovative and seamless payment solutions for consumers across the Asia-Pacific region.
With the fresh funding from Kedaara Capital, Juspay plans to deepen its investments in artificial intelligence to enhance workforce productivity and improve the merchant experience, the company said in a press release. It claims to process more than 200 million transactions daily at 99.999% reliability. Juspay gave this country exactly what it needed at the right time: a reliable online payments system to help India become one of the largest economies in the world.
Also Read: India’s Fintech Sector Raises $889 Million in H1 2025, Ranks 3rd Globally Despite Funding Dip
