The JSW Group, led by Sajjan Jindal, is in discussions with multiple partners, including renowned Chinese companies Geely and BYD, to launch electric cars and trucks under its own brand. These collaborations may involve licencing agreements or technology transfers, aiming to establish a fully integrated mobility company.

JSW is focused on entering the electric vehicle (EV) market and has shown significant interest in working with experienced players from China. The details of these partnerships, including their scope and collaboration areas, are expected to be finalised in 2025, the report highlighted.

New EV platforms

To power its EV ambitions, JSW has selected two platforms each for electric cars and commercial vehicles. These will be managed by a new division called JSW Green Mobility, which will operate independently but leverage synergies from JSW’s joint venture with MG Motor India.

Geely and BYD, JSW’s potential partners, are already established players in the Indian market. Geely owns Volvo Cars and holds a stake in Lotus Cars, while BYD is rapidly expanding its presence in India’s booming EV industry.

India’s EV market growth

India’s EV market is growing at a fast pace, especially in two- and three-wheelers. By November 2024, the market reached 1.87 million units, with predictions of touching 2 million by year-end.

JSW Green Mobility has committed an investment of ₹27,200 crore in Chhatrapati Sambhajinagar, Maharashtra, to set up a manufacturing facility for electric and hybrid vehicles. This project, approved by the Maharashtra Cabinet in September 2024, aims to produce 500,000 electric cars and 100,000 commercial vehicles annually.

Additionally, JSW Green Mobility has strengthened its team by appointing Rajiv Mehta as business chief and Manoj Surana, formerly of Olectra Greentech, as head of homologation and technical operations.

With such efforts, JSW aims to become a key player in India’s rapidly evolving EV market.