In the heart of Indore, Madhya Pradesh, IMAST Operations Private Limited has emerged as a leading provider of SaaS-based sales operations and loyalty solutions. Founded in 2016, IMAST has carved a niche for itself in India’s tech landscape by offering innovative, integrated solutions that streamline business processes and foster strong brand loyalty.
IMAST was founded around a decade ago when founders Akash Joshi and Ankur Pathak discovered that enterprises are still figuring out their way around the sales supply chain and there’s a need for technology that could help businesses automate and transmogrify their business processes.
Services Offered by IMAST
IMAST Operations Private Limited offers a comprehensive suite of services across two main verticals: IMAST 360 and IMAST Service. Here’s an overview of the services provided by IMAST :
IMAST 360 (SaaS-Based Solution Vertical)
- Distributor Management System (DMS): Helps manage and optimize distributor networks.
- Sales Force Automation System (SFA): Automates sales processes to enhance efficiency and productivity.
- After Sales Service Management System: Streamlines post-sales support and service operations.
- Lead Management CRM: Manages customer interactions and leads effectively.
- Loyalty Solution: Offers tools to build and maintain customer loyalty programs.
IMAST Service
- Loyalty MAX: Provides end-to-end loyalty program management services.
- Reward MAX: Specializes in rewards and redemption management.
- Work Champ: Focuses on manpower outsourcing services.
Additionally, IMAST offers services in feet on street management, digital marketing, market research, gifting management, and digital transformation across various industries.
Clients
IMAST’s success narrative is further illuminated by its collaborations with 100+ clients, including industry giants like Raymonds, Ashok Leyland, Fujifilms, C&S Electric, and Trident Group. As per Akash Joshi, IMAST’s revenues will reach Rs 50+ Cr by FY25, with a client base to 200+ and PBT around 25% and a Rs 100 crore valuation – all achieved solely through bootstrapping.
Best Sales CRM And Loyalty Solution: India Business Awards 2025
IMAST 360’s significant contributions to enhancing the sales and loyalty ecosystems of Indian companies have been recognized at the India Business Awards 2025.
Organized by Blindwink, the prestigious event honors entrepreneurship by evaluating industry impact and innovation. Akash Joshi highlights that while numerous businesses across various sectors participated, IMAST 360 emerged as a leader in the integrated CRM and loyalty management platform space.
After receiving the award for Best Sales CRM and Loyalty Solution at the India Business Awards 2025, presented by Bollywood actress Bipasha Basu, IMAST’s Akash Joshi and Ankur Pathak expressed their gratitude for the recognition. They remain optimistic that their tech solutions startup will continue to drive innovation in the years ahead.
“This award is not just a win for IMAST but a celebration of every client who trusted our vision, every employee who went beyond limits, and every challenge that inspired us to innovate. We believe that implementation and ownership are the heart of loyalty success. This recognition strengthens our commitment to building smarter, faster, and more human-centric solutions that empower brands across India. We dedicate this honour to our amazing team and clients who made this journey possible,” says startup founder Akash Joshi.
“When we started IMAST, the dream was to bring clarity, control, and creativity into how businesses manage their channel sales and loyalty programs. Winning this award is a validation of that dream. It reflects the strength of our values — client-first, innovation-led, and performance-driven. I’m incredibly proud of the team we’ve built and the impact we’ve made. We’re just getting started,” entrepreneur Ankur Pathak affirms.
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