Hindustan Unilever Limited (HUL) is one of India’s leading consumer goods companies and is reportedly in talks to acquire a majority stake in Minimalist which is a fast-growing skincare brand. The deal is done at an estimate of Rs 3000 crore that highlights HUL’s commitment to expanding its presence in the premium skincare market.
Minimalist, known for its science-backed formulations and transparent branding, has gained significant traction among Indian consumers, especially the younger demographic. The brand’s direct-to-consumer model and focus on clean, effective products have set it apart in the competitive beauty industry.
Industry experts view this potential acquisition as a strategic move by HUL to strengthen its portfolio in the high-growth skincare segment. The deal aligns with HUL’s broader vision of serving evolving consumer preferences for minimalist and ingredient-focused skincare solutions.
Commenting on the development, an industry insider said, “Minimalist has successfully disrupted the traditional skincare market in India. Its investment by HUL could lead to synergies in distribution, marketing, and product innovation, driving growth for both entities.”
For HUL, this investment is expected to provide a competitive edge in a market increasingly driven by conscious consumerism and demand for transparency in product offerings. With its established global supply chain and marketing expertise, HUL could strengthen Minimalist’s growth track that will take the brand to new heights.
The move also underscores India’s burgeoning role in the global beauty and skincare industry, highlighting the potential of homegrown brands to attract significant investment and attention from multinational corporations.
Once finalized this deal would mark another milestone in HUL’s journey to redefine the beauty landscape in India while contributing to the country’s economic growth and fostering innovation in the skincare sector.
