Flipkart has launched its quick commerce service, Flipkart Minutes, in Gurugram and the surrounding National Capital Region. This expansion follows the service’s successful rollout in Bengaluru and represents a significant step in the company’s growth strategy.
Flipkart’s new Flipkart Minutes service is a strategic move to tap into the booming quick commerce market in Gurugram and the wider NCR region. With delivery times ranging from 8 to 16 minutes, the service aims to revolutionize how residents shop for everyday essentials. Whether it’s food, electronics, or mobile phones, Flipkart is committed to ensuring that consumers in key areas like Unitech Cyber Park, Sector 39, Sector 40, The Millenium City Centre (Sector 29), and Golf Course Road (Sector 54) can enjoy ultra-fast deliveries. This rapid delivery model gives Flipkart a competitive edge, as consumers increasingly prioritize convenience and speed in their shopping experience.
By introducing Flipkart Minutes in Gurugram, Flipkart is directly challenging the dominance of BigBasket and Amazon Fresh, both of which have strong presences in the quick commerce sector. BigBasket is gradually shifting towards fast commerce services to maintain its market share, while Amazon Fresh is expected to launch similar rapid delivery solutions in the coming year. This intensifying competition has made the quick commerce landscape highly dynamic, with each player seeking to capture the growing demand for instant delivery solutions across major cities like Gurugram.
As the quick commerce space heats up, Flipkart faces stiff competition from well-established companies like Blinkit, Swiggy Instamart, and Zepto. Zepto, a leading player in the industry, has recently seen massive growth, achieving a valuation of over USD 5 billion. With its IPO planned for 2025, Zepto is gearing up to further solidify its position in the commerce market. However, Flipkart’s vast logistics network, strong brand presence, and its push into ultra-fast delivery services could help it capture a significant share of the market in Gurugram and beyond, setting the stage for an intense battle for dominance in India’s evolving quick commerce sector.
This move positions Flipkart as a direct competitor to established players like BigBasket and Amazon Fresh, which are also exploring quick commerce solutions. BigBasket is transitioning towards fast commerce, while Amazon is planning to enter the market early next year.
The quick commerce sector remains highly competitive with prominent players such as Blinkit, Swiggy, Instamart, and Zepto. Zepto, led by Aadit Palicha, recently achieved a valuation exceeding USD 5 billion and is preparing for an IPO by the end of 2025, following a funding boost of over USD 1 billion in recent months.
