Stellaris Venture Partners Leads the Round with Gemba and Titan Capital Joining

In a major boost to India’s burgeoning mobile-first content space, Flick TV, a short-format OTT platform delivering “micro-dramas,” has raised $2.3 million (approximately ₹19.7 crore) in its seed funding round. The investment was led by Stellaris Venture Partners, with participation from Gemba Capital and Titan Capital.

The funds will power the startup’s mission to scale content production, improve its mobile user experience, and expand its team across creative, engineering, and marketing divisions.

A Bold Bet on Micro-Drama Format

Founded in April 2025, Flick TV targets the growing market of mobile-native viewers with short, serialised fictional stories. These “micro-dramas” are designed to be consumed on the go, with episodes ranging from 30 seconds to 10 minutes, delivering engaging narratives in vertical video formats.

According to co-founder Kushal Singhal, a former ShareChat and EloElo executive, “Flick TV is not just about short videos, it’s about emotionally charged storytelling designed for the Indian mobile user.”

An Experienced Founding Trio

Flick TV was founded by:

• Kushal Singhal, ex-EloElo and ShareChat, who brings deep creator economy and growth expertise.
• Sanidhya Mittal, former ShareChat engineer, leading the platform’s tech innovation.
• Pratik Anand, previously with Pocket FM and Meesho, responsible for content partnerships and user acquisition.

Their combined experience across audio, video, and social platforms gives Flick TV a competitive edge in product, storytelling, and distribution.

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100 Original Shows and 4 Regional Languages Planned in 2025

The company intends to use the money to generate more than 100 original shows in the upcoming year and launch content in four Indian regional language’s (including Hindi, Tamil, Telugu and Bengali). A multi-lingual format intends to take a segment of ignored digital audiences across Tier 2 and Tier 3 cities.

The company is already working with AI-assisted tools for scripting and preproduction, helping content creator quickly and effectively offer scalable storylines.

Mobile-First Design and User Base

With more than 10,000 downloads on the Google Play Store, Flick TV’s initial traction highlights demand for mobile-optimized storytelling. The app primarily serves housewives, shopkeepers, and young mobile users, offering content in genres such as romance, crime, drama, and heartbreak.

The episodes are vertically formatted, fast-paced, and meant to deliver complete narratives in just minutes, making them ideal for users with short attention spans.

Flexible Monetization Through Micropayments

Flick TV does not operate on your standard subscription model but works along the micropayment model. Users pay a small fee per episode to unlock episodes or the full show. As user engagement rises, the Flick TV model will incorporate monthly and quarterly subscription bundles to enable more flexibility across varying budgets.

This model is a good fit with Flick TV’s target market, as the users in this market prefer to have pay-as-you-go content, rather than committing to a longer commitment via subscriptions or other services.

Investor Confidence in a Rising Content Niche

Mayank Jain, Principal at Stellaris Venture Partners, emphasized their belief in Flick TV’s model:

“We’re backing a team that deeply understands mobile behavior and storytelling. Micro-dramas represent a new category in OTT, and Flick TV is uniquely positioned to lead it.”

Titan Capital (founded by Snapdeal’s Kunal Bahl and Rohit Bansal) and Gemba Capital also expressed confidence in the team’s ability to scale fast in an emerging space with few direct competitors.

Positioning for the Future of Entertainment

Short-form, serialised storytelling is seeing increased traction globally. Platforms like ReelShort (US), Kuku FM (India), and even Instagram Reels and YouTube Shorts have shown how user engagement thrives on snackable content. However, Flick TV is among the first in India to focus solely on professionally produced micro-dramas, not user-generated content.

Analysts estimate the short-form video market in India could reach $5-6 billion by 2030, especially with regional content driving growth in non-metro areas.

What’s Next for Flick TV?

With this funding, Flick TV will:

• Expand original content production across genres and languages.
• Enhance the mobile streaming experience, especially for low-bandwidth regions.
• Grow its in-house tech and content teams, with a focus on data-driven storytelling.
• Experiment with AI and automation to optimize story creation and delivery.

As Flick TV sets its sights on reaching millions of Indian mobile users, the startup is poised to transform how India consumes fiction, one micro-episode at a time.

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