Elan Group, a prominent real estate developer based in Gurugram, has appointed Bollywood superstar Shahrukh Khan as its brand ambassador. Announced on February 21, 2025, this partnership is a big step for Elan Group, helping the brand stand out in the competitive real estate market. The collaboration has already created a buzz, promising a new era of star-powered real estate marketing.
Elan Group is no newcomer to the party. Having undertaken 15 projects that vary from homes, offices, to mixed-use developments, it’s a brand that’s growing at warp speed. Positioning itself along with Shahrukh seems like second nature.
The firm announced, “With Shahrukh Khan as the face of the ‘Elan Group’, ‘Elan’ Brand is all set to further break boundaries and redefine opulence and sumptuousness.”
His charm and larger-than-life personality yell luxury, which is exactly what Elan’s aiming for.
Shahrukh didn’t hold back his excitement. “I have always believed that greatness is achieved by those who dare to push boundaries,” he said. He sees Elan as a team with that same gutsy spirit. “I’m delighted to be part of this association,” he added. It’s easy to see why he’d jump on board—his own journey from outsider to Bollywood king mirrors Elan’s bold climb in real estate.
Elan’s leadership had plenty to say too. Akash Kapoor, Director at Elan Group, gushed, “Shahrukh Khan is more than just a superstar—he is phenomenal.” That’s not just fan talk—it’s about what he brings to the table. His global appeal and down-to-earth charisma could pull in buyers from everywhere. Elan’s betting his star power will shine a spotlight on their swanky projects.
With Shahrukh Khan as the face of the brand, Elan Group aims to stand out in the competitive real estate market. This partnership is set to boost their visibility and expand their reach in the luxury real estate space which not only increases the visibility of the company but also speaks about its intent to provide high-end developments with a dash of Bollywood glitter.
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