Pune-based digital payments and financial operations platform Easebuzz has successfully raised $30 million in a Series A funding round. This round was led by Bessemer Venture Partners and also saw participation from existing investors 8i Ventures and Varanium Capital. The funding is a mix of primary and secondary transactions, though the startup did not disclose the names of investors who exited during this round.
What is EASEBUZZ?
Easebuzz is a Pune-based fintech company that specializes in providing full-stack payment solutions to businesses. Founded in 2014, it began operations in 2016 and has grown to become one of the largest payment aggregators in India, supporting over 200,000 merchants across various sectors such as education, retail, NBFCs, insurance, e-commerce, and travel & tourism.
Founding Vision and Mission
Easebuzz was born out of a vision to solve the complex payment collection mechanisms that informal businesses faced. Rohit Prasad, CEO and Managing Director, envisioned a platform that could formalize these businesses by offering cost-effective and streamlined payment solutions. Today, Easebuzz is committed to building an ecosystem of products and services that enable rapid digitization of the offline economy, delivering high-value services at a low cost.
Key Services and Features
- Full-Stack Payment Solutions: Easebuzz offers services including online payment processing, vendor payouts, and financial operations management. Its platform supports multiple payment modes such as UPI, net banking, debit cards, credit cards, and digital wallets.
- Sector-Specific Solutions: The company provides customized payment solutions for sectors like education, retail, e-commerce, travel, and government. For instance, Easebuzz helps educational institutions simplify student registrations and fee payments through branded and customizable forms.
- API-Based Integration: Easebuzz develops APIs that allow businesses to integrate fintech services into their existing software or ERP systems. This enables seamless payment processing and financial management directly from their own platforms.
- Connected Banking APIs: Easebuzz offers connected banking solutions that facilitate vendor payouts, bulk transfers, and automated reconciliation. Businesses can manage multiple current accounts, implement maker-checker flows, and verify beneficiaries efficiently.
What do the Investors say?
Vishal Gupta, Partner at Bessemer Venture Partners said “Easebuzz has built a category-defining platform at the intersection of payments and vertical SaaS. They are a company that is growing rapidly, innovating with speed and doing so profitably from day-one. We look forward to supporting Rohit and the team in their journey to drive the digital transformation of Indian businesses”
“Their deep understanding of vertical use-cases across industries—whether it’s automating education fee collection or streamlining real estate payments—gives them a significant edge. added Vikram Chachra, Founding Partner at 8i Ventures. Easebuzz is scaling sustainably and we believe it is on track to become India’s dominant digital payments infrastructure player.”
“We have backed Rohit and Amit for their exceptional ability to build a business from 0 to 1 with frugality, regulatory discipline, and a clear path to profitability. Easebuzz’s journey has been remarkable—growing from $300 million in annual GTV to now processing more than $30 Bn in GTV. We are excited to deepen our commitment and support Easebuzz in its next phase of growth.” said Aparajit Bhandarkar, Partner at Varanium Capital Advisors.
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