Cumin Co Raises $1.5M to Scale Enamel Cookware in India

Cumin Co, Fireside Ventures, Huddle Ventures, cookware startup, toxin-free cookware,

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Kitchenware startup Cumin Co. has raised $1.5 million (₹13.16 crore) in its first institutional funding, led by Fireside Ventures, with Huddle Ventures participating. The company said that the new capital will be used to scale up enamel-based coating manufacturing in India, upgrade its supply chain infrastructure, and further develop its D2C brand position.

Founding vision

Cumin Co was launched in February 2025 by Niharika Joshi and Udit Lekhi. The founders’ vision was to combine design, functionality, and safety in everyday cookware. Unlike conventional non-stick pans, which often use coatings containing PFOA, PTFE, and other harmful chemicals, Cumin Co focuses on 100% toxin-free enamel cast iron cookware.

The product range currently includes enamel-coated pots, skillets, and pans, priced between ₹1,999 and ₹7,000. This pricing positions the brand toward affluent urban households, particularly those with annual incomes of ₹30–35 lakh and above.

Product proposition

Cumin Co. cookware is distinguished by its unique integration of traditional durability, like that found in cast iron, with durability, safety and ease of use expected by contemporary consumers. Enamel coating provides a smooth surface that is non-reactive, meaning that food retains its natural flavors without leaching metals and/or chemicals. The anniversary of a startup company also dedicated to sustainability in all aspects of its supply chain, including plastic-free product shipping, as well as responsible sourcing for all its materials onto every product to lessen its environmental impact.

Also Read: Anmasa Raises $1.1M to Boost 90-Minute Grocery Delivery in NCR

Market traction

Cumin Co is new to the market, but it has certainly shown considerable early growth. Cumin Co claims to have already reached ₹1 crore in monthly recurring revenue (MRR) and is currently growing at 20% month-on-month (MoM). A large part of this success can be attributed to repeat purchase rate, which indicates a successful level of satisfaction and commitment by their customers.

Currently, sales are driven through its own website and Amazon India, where the brand leverages its D2C model to control pricing, communication, and post-purchase experience. Going forward, Cumin Co plans to expand into quick commerce platforms like Blinkit, Zepto, and Instamart to make select products available with faster delivery.

Competitive landscape

Cumin Co is part of a growing wave of Indian kitchenware startups that are tapping into the health-conscious and premium cookware segment.

  • Indus Valley, a Chennai-based cookware brand, raised ₹23.1 crore in a pre-Series A round led by DSG Ventures earlier in 2025.
  • Palette Brands, which operates cookware label Ember, secured nearly ₹17 crore in a pre-Series A round led by Rockstud Capital.

These players, along with Cumin Co, are collectively expanding the market beyond traditional brands, addressing demand from urban households seeking safer, durable, and design-oriented cookware.

Why investors are betting on cookware

The Indian cookware and kitchenware market is valued at over ₹25,000 crore, with rising demand for premium and toxin-free options. The market is driven by factors such as:

  • Health-conscious consumers seeking safer alternatives to non-stick.
  • Urban lifestyle shifts, with more people cooking at home post-pandemic.
  • Premiumization of home essentials, where households are willing to spend more for quality and design.

Fireside Ventures, known for backing D2C success stories such as boAt, Slurrp Farm, and Mamaearth, sees Cumin Co as a strong addition to its portfolio in the healthy living and home essentials space.

The road ahead

With fresh funding, Cumin Co plans to scale enamel coating manufacturing within India, which will not only reduce dependency on imports but also allow the brand to maintain tighter control over quality and cost.

In parallel, the company is investing in supply chain efficiency to ensure faster deliveries and consistent customer experience as order volumes increase. Expansion into quick commerce channels is also expected to bring Cumin Co closer to urban millennials who prefer instant availability of premium household products.

Also Read: India’s Electric Ambition: Can It Lead the Global EV Race?

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