CashKaro, the popular cashback and savings platform, posted a revenue of ₹350 crore in FY25, marking a growth of nearly 16% from last year’s figure of ₹302 crore. This jump signals that more Indians are using CashKaro to save money on online shopping, and more brands are choosing the platform to reach shoppers.

How CashKaro achieved this milestone:

• The company helped drive ₹6,000 crore in sales for its network of over 1,500 partner brands in FY25. That means a huge number of users made purchases, over 36 million transactions using CashKaro for deals or cashback.
• CashKaro and its affiliate platform EarnKaro sent a whopping 2.5 billion clicks to partner websites in the last year, proving how active their user base really is.
• Together, the platforms paid out over ₹1,000 crore as real cash to users since launch. This direct benefit keeps people coming back for every transaction.
• EarnKaro now supports more than 4 million users, who earn income by sharing affiliate links and driving sales.
• The finance side of CashKaro has become important, now making up almost 20% of their total revenue. Through “BankKaro,” CashKaro recommends credit cards, insurance, and loans, expanding beyond just retail shopping.
• The company aims to grow even further, targeting an increase in users from the current 25 million to about 28–29 million in FY25, and pushing revenue past ₹400 crore in the coming years.
• Since the beginning, CashKaro is backed by Ratan Tata and has raised over ₹250 crore from investors including Kalaari Capital and Affle Global.

CashKaro’s steady growth comes from giving real rewards, easy savings, and helping brands connect directly with deal-seekers while constantly branching out into financial products and new ways to partner with both online and local businesses. Whether for a big purchase or everyday shopping, CashKaro is now a major force in India’s world of deals and affiliate marketing.

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