February 14, 2025 –In a strategic move to strengthen its leadership bench, AdGlobal360 has announced that Karan Narang will join as a Managing Partner. Having spent more than 16 years working in digital transformation, revenue acceleration, and international project implementation, Narang will spearhead the company’s next growth spurt.
This leadership change coincides with the introduction of Glocal360, a cutting-edge AI-driven hyperlocal marketing suite developed by AdGlobal360’s Innovation Labs. Designed to help businesses scale personalized marketing efforts efficiently, Glocal360 is poised to redefine hyperlocal brand engagement.
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Vision for the Future
Rakesh Yadav, AdGlobal360’s Founder & CEO, stressed the significance of this shift, saying “With Glocal360, we are productizing a solution that has been co-created with our strategic clients and refined through rigorous R&D. Karan’s deep understanding of localized business challenges, coupled with his expertise in MarTech solutions, makes him the ideal leader for this pivotal initiative.”
Seconding this, Narang was thrilled with his new position, underlining the growing need for hyperlocal marketing solutions that guarantee data-driven decision-making with brand consistency across geographies. “Hyperlocal marketing is no longer a luxury—it’s a necessity. Glocal360 is our answer to this need, enabling brands to scale personalized engagement without compromising efficiency. I am excited to lead this transformation at AdGlobal360.”
Industry Implications
The launch of Glocal360 aligns with the growing trend for AI-led marketing automation, as brands are empowered to utilise data for effective target audience segmentation. With companies further looking for localization and scalability from their marketing processes, AdGlobal360’s pioneering spirit puts it at the top of this upcoming market.
With this new appointment and the introduction of Glocal360, AdGlobal360 reiterates its pledge to extend the limits of digital marketing innovation. Experts expect this move to establish new standards in the hyperlocal marketing space.
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