Zomato has officially decided to change its corporate identity. According to a regulatory filing on Thursday, the company’s board of directors has approved renaming ‘Zomato Ltd’ to ‘Eternal Ltd’. While the brand name ‘Zomato’ will remain unchanged for users, the company is restructuring to reflect its expanding business ventures.
What’s changing?
The most noticeable change will be in the stock market. Zomato’s stock ticker will transition from ‘ZOMATO’ to ‘ETERNAL’ once shareholders approve the change. However, the Zomato app itself will retain its name. The rebranded Eternal Ltd. will encompass four major businesses:
- Zomato: The core food delivery service
- Blinkit: Instant grocery delivery
- Hyperpure: B2B food supply business
- District: Restaurant tech solutions
Why the name ‘Eternal’?
Deepinder Goyal, CEO and co-founder, explained the rationale behind the change in a letter to shareholders. He stated that after acquiring Blinkit, the company internally began using Eternal to distinguish between the broader organization and the Zomato app. Over time, as Blinkit and other divisions grew, it became clear that the company had outgrown the Zomato name.
“With Blinkit becoming a significant driver of our future, we believe it is the right time to rename Zomato Ltd to Eternal Ltd,” Goyal wrote in the filing.
Financial performance and market impact
Despite this strategic shift, Zomato reported a 57% decline in consolidated profit after tax (PAT) in Q3 FY25. Profits dropped to ₹59 crore from ₹138 crore in the same quarter last year and ₹176 crore in Q2 FY25. However, revenues showed strong growth, surging 64% year-on-year to₹5,404 crore compared to₹3,288 crore in Q3FY24 and₹4,799 crore in the previous quarter.
Also Read: Zomato unveils wellness hub at Gurugram HQ for employees and their families
What’s next?
The name change still requires shareholder approval before it is formally adopted. The company’s corporate website will transition from zomato.com to eternal.com if approved. While Zomato’s branding remains intact for customers, this rebranding reflects the company’s broader ambitions in the evolving tech and commerce space.
