Sanjeev Kapoor, a celebrity chef, co-founded Wonderchef, which reported sales of approximately ₹700 crore in FY24. The company aims to generate ₹820 crore in FY25 through new product launches, increased distribution, and a strong e-commerce sector, which currently accounts for 30% of sales. The company aims to increase brand sales by ₹1,000 crore by FY26 through manufacturing, branding, and global expansion investments.
Wonderchef’s range of appliances
Wonderchef is an Indian kitchenware and home appliance brand co-founded in 2009 by celebrity chefs Sanjeev Kapoor and Ravi Saxena. Wonderchef offers a wide range of high-end kitchen goods, including cookware, appliances, and kitchen tools, all blending innovation, style, and usefulness.
In addition to nonstick, hard anodized, and stainless steel products, the company sells cookware, appliances, kitchen tools, and an Internet of Things-enabled (IoT) smart kitchen robot. One of the products, Chef Magic, an all-in-one kitchen robot made to automate cooking procedures, is a noteworthy addition to Wonderchef’s product line. More than 200 recipes selected by Chef Sanjeev Kapoor are preloaded onto the IoT-enabled gadget, and new recipes are added every week.
Global Presence in Market
Wonderchef is expanding into international markets such as the United States and Canada, and it is well-established in India. Over the next two years, Wonderchef plans to invest $10 million to broaden its global Presence. In the coming years, the brand plans to open 50 exclusive brand stores across India.
The company anticipates Chef Magic will make ₹200 crore in sales over the next three years. Wonderchef sells its goods via various channels, such as direct-to-consumer distribution, multi-brand stores, exclusive brand outlets, and e-commerce platforms.
About 30% of total sales come from e-commerce platforms. The company makes significant investments in R&D to launch cutting-edge goods that satisfy shifting consumer demands. If the growth rate stays steady, Wonderchef plans an IPO by 2026.
Wonderchef actively promotes sustainable practices and healthy cooking to ensure its products align with consumer welfare and environmental ideals. Because of its distinctive fusion of contemporary technology, visual appeal, and culinary inspiration, Wonderchef is a well-known brand in India.
